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As Diwali approaches, homes come alive with the hustle and bustle of mithai preparations.
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Mithai is not only maintaining its position but also evolving into a more contemporary and health-conscious dish.
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Here are the key trends in mithai consumption for Diwali 2023:
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There's a spike in demand for specialised dietary adaptations of traditional Mithai, spurring innovation in this area.
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People are excited about modern takes on traditional Mithai that combine traditional components
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There is an increase in interest in hyper-regional sweet products.
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From the mouth-watering Gulab Jamun to the fragrant and delicate Rasgulla, every region boasts its unique assortment of sweets.
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The act of savouring Diwali mithai extends beyond the actual consumption of sweets.
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So, which sweet is your Diwali favourite?
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