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Hilton’s Annual Trends Report 2025 is out and predicts travellers in the new year will pair their desire to relax with high-impact adventures and experiences.
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Here are the top trends from the report to look out for in 2025.
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Hilton’s report shows that 7 in 10 global travellers like being active during their vacations, and 1 in 5 leisure travellers plan to indulge in outdoor adventures in 2025.
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The sleep tourism trend from 2024 will continue in 2025 with 1 in 5 travellers wishing to indulge in hurkle-durkling in the new year.
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MeMooner are solo leisure travellers who enjoy solitude and wish to enjoy “me-time” while travelling.
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25% of global travellers plan to travel more with their friend-cum-colleagues (frolleagues) in 2025.
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For the nostalgia effect, 58% of global travellers are likely to revisit destinations from their childhood, especially with their kids.
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In this trend, travellers will be skipping famous destinations and will instead go for more authentic and immersive experiences at lesser-known destinations.
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Travelling to experience local cuisines and delicacies will be a big trend in the new year!
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