Travel Trends: 64% Surge In Family Vacations, 97% Increase In Spiritual Tourism & More Trends Inside

India Travel Trends Report

[{"selector":"#anim-caad38f3-028d-4c4a-9abe-c349cf76251d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8117ab3-4499-4bf7-91be-4b451cf8d290","keyframes":{"transform":["translate3d(0px, 206.69062%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Taking insights from travel searches by its 100M+ annual active users, MakeMyTrip has put together the India Travel Trends Report. Credits: Canva

What’s In This Report?

[{"selector":"#anim-bdda6ddd-bcb2-4df5-a12b-e0f91e3e1a8a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b298e308-3c60-4613-b088-c99f9ee25ce2","keyframes":{"transform":["translate3d(0px, 206.69062%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] This report gives an insight into where, when, and how India travels. And here are 10 trends from this report that you should know. Credits: Canva

1. Increased Frequency Of Travel

[{"selector":"#anim-6bc49860-3bde-44f7-b641-b90440a5dd4d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c709fc3-eb63-462b-aa44-5834ab73b96a","keyframes":{"transform":["translate3d(0px, 263.31807%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] According to the report, people are taking more than 3 trips a year. This is 25% more as compared to 2019. Credits: Canva

2. Surge In Spiritual Tourism

[{"selector":"#anim-fa1dc4ae-a462-47d8-8a7b-3150b2328d18","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39915328-a41f-4ce8-8c05-b880f7351195","keyframes":{"transform":["translate3d(0px, 165.70878%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] There has been a growth of 97% in spiritual tourism in the last two years. Searches for Ayodhya grew by 585%, Ujjain by 359% and Badrinath by 343% in 2023 as compared to 2022. Credits: Canva

3. Family V/s Solo Vacation

[{"selector":"#anim-c1bc8985-9d14-4dab-964d-5794aea6c0bd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6fd99b06-15ac-411f-a47a-c2bedabf650b","keyframes":{"transform":["translate3d(0px, 206.69062%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Family travel bookings rose by 64% in 2023 as compared to 2022. Meanwhile, solo traveller booking growth was recorded at 23% for the same period. Credits: Canva

4. More Spontaneous Travels

[{"selector":"#anim-bdf44a1c-ee70-4ea2-a151-e394e63237b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f243d8b9-ca9b-4de4-8a39-c6cad8ece591","keyframes":{"transform":["translate3d(0px, 134.01236%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] As per MMT’s report, a significant portion of travel bookings in India are made spontaneously. Around 46% of domestic flights are booked less than a week before the travel date. Comparatively, about half of all international bookings are made at least two weeks in advance. Credits: Canva

5. Food Preference On Board

[{"selector":"#anim-d70ca467-618a-4295-8b2e-d7b481dcb202","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1be23aa7-0459-4ed5-be3a-1732068a6e37","keyframes":{"transform":["translate3d(0px, 206.69062%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Tomato Cucumber Cheese Lettuce Sandwich is, reportedly, the most ordered in-flight meal on domestic flights. Credits: Canva

6. Seat Preference In Flight

[{"selector":"#anim-6e810b1d-5d4d-46f5-8549-081bc8d80be6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6d10a0d-3e23-428d-b727-0e3055b785dd","keyframes":{"transform":["translate3d(0px, 263.31807%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The report also revealed that women prefer to pre-book window seats, while men pick aisle seats. Credits: Canva

7. Luxury Travel Sees Growth

[{"selector":"#anim-9fec37eb-ef21-4df5-a58e-1546e07baba5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ff019f9-a536-45c9-9b8e-4fb883a2067a","keyframes":{"transform":["translate3d(0px, 263.31807%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Close to 20% of family travellers searched for properties with tariffs over ₹10,000 per night. Credits: Canva

8. UPI - Prefered Payment Option

[{"selector":"#anim-422f9af6-3b41-4a5c-93b6-25c07a336bba","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af1ecda9-666a-4dc7-992d-11152edb2f10","keyframes":{"transform":["translate3d(0px, 263.31807%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] UPI is the most preferred payment option with more than 40% of all booking travel payments made by this mode. Credits: Website/PayU

9. Travel Gift Cards As Wedding Shagun

[{"selector":"#anim-6d35410d-ef59-42ed-a1ce-a58b3980f8f0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb8147b1-625d-4405-ba95-085b7406eaa8","keyframes":{"transform":["translate3d(0px, 206.69062%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 1 out of 2 travel gift cards being purchased is being gifted as wedding shagun. These usually vary in denominations of ₹5,000 - ₹10,000. Credits: Canva

10. Destinations For Int'l Travel

[{"selector":"#anim-92323d31-581c-4c91-9a10-f1d4ac5c21ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d14ceb55-6fa3-4b73-bdd8-6922530bd4bf","keyframes":{"transform":["translate3d(0px, 165.70878%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 30% of all international travel searches from India are for Dubai, Bangkok, and Singapore. London, Toronto, and New York are the most searched long-haul destinations. Credits: Canva