What India Is Drinking: 8 Things To Know About Kingfisher & Its Relentless Success In India

Credits: Kingfisher/Instagram

1. A Royal Beginning

[{"selector":"#anim-251abe9a-d55c-4c96-8623-6f39834c8fa3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c0c5235-73f2-46bb-9068-f6f940843487","keyframes":{"transform":["translate3d(0px, 229.50188%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Kingfisher, often associated with royalty, is a brand that's synonymous with luxury and sophistication in India. It was launched in 1978 by the United Breweries Group, led by Vijay Mallya. Credits: Kingfisher/Instagram

2. Leading The Market

[{"selector":"#anim-a945285e-a26c-4fb6-a4ac-970542d1ac61","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-149df30f-69fb-4906-9554-e4adfbc3bfa0","keyframes":{"transform":["translate3d(0px, 229.50188%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Kingfisher quickly rose to prominence and became India's leading beer brand. Its bold red and blue logo and distinctive packaging have made it easily recognisable on store shelves. Credits: Kingfisher/Instagram

3. Beyond Beer

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4. Global Recognition

[{"selector":"#anim-e333d66f-e7c7-40b5-aae1-7e971e126941","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fec6938e-cd34-48f9-a654-cfe5ba79aa57","keyframes":{"transform":["translate3d(0px, 283.21506%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Kingfisher's premium quality has earned it international awards and recognition, solidifying its status as India's premier beer brand. Credits: Kingfisher/Instagram

5. International Presence

[{"selector":"#anim-ac59eb02-2876-43df-ac29-05ffc2094b9e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f07504a-9a76-49a0-8a67-48feb627d6c6","keyframes":{"transform":["translate3d(0px, 229.50188%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Kingfisher has expanded its reach beyond India and is available in several international markets, satisfying the taste buds of beer enthusiasts around the world. Credits: Kingfisher/Instagram

6. Beer Varieties

[{"selector":"#anim-9bb03889-8a0b-4960-b47a-6f0275b38e38","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0141f3c-3b01-46dc-984c-a846943ee0a9","keyframes":{"transform":["translate3d(0px, 272.57678%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Credits: Kingfisher/Instagram Kingfisher offers a range of beer types, from the classic Kingfisher Premium Lager to Kingfisher Ultra, a premium light beer, catering to diverse consumer preferences.

7. Iconic Advertising

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8. Cultural Significance

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[{"selector":"#anim-3b26ef1a-2217-4eaf-b747-2da71d078473","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0992d102-bc34-4a7b-bc08-b1c5e63aed8a","keyframes":{"transform":["translate3d(0px, 323.64060%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Credits: Unsplash Kingfisher's relentless success in India is a testament to its commitment to quality, innovation, and an unwavering connection with its consumers. "Consumption of alcohol is injurious to health. Be safe-don't drink and drive".