Curly Tales

Poor Labourer From Wayanad Builds A ₹4000 CR Idli Dosa Empire

I.D. Fresh Foods

Photo Credits: Internal

From a Small Hut to a 7000 Sq. Ft. Mansion: The Incredible Journey of P.C. Musthafa is worth watching! On this episode of Stories From Bharat, we highlight the humble beginnings of P.C. Musthafa, the founder of I.D. Fresh Foods, who grew up in a small town in Wayanad, struggling to get even three meals a day. Today, he is the proud owner of a business empire worth ₹4000 crore, delivering fresh idli and dosa batter to 10 countries! Watch as Musthafa shares his inspiring journey, from living in a small hut to now residing in a luxurious 7000 square feet home in Bengaluru. Kamiya kicks off the adventure with a sneak peek of the XUV700’s sleek features, including its smart door handles and breathtaking interiors. As she heads to meet Musthafa, she enjoys the XUV 7OO’s entertainment system, making the ride as smooth and enjoyable as his idli batter! Not only is Mustafa a highly educated business tycoon, but he has also remained rooted in his values by providing jobs to over 2500 rural people. I get the special honor of visiting his home where he personally prepares dosas for me, and we dive into how he turned a simple idea into a global brand. Later, I visit his office to see firsthand the powerhouse behind I.D. Fresh Foods. This episode not only highlights the success of PC Musthafa but also showcases the seamless drive of the Mahindra XUV700, proving that with the right support, incredible journeys and achievements are just a ride away! This is a story of resilience, hard work, and visionary thinking. You don’t want to miss this inspiring tale of success!

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