The tourism industry in India is booming. Indians are increasingly exploring popular tourist destinations and hidden underrated gems alike. With such a fertile landscape for the travel industry, a platform which equips industry players on how to best utilise this landscape becomes crucial. One such platform is SATTE 2024. Taking place between February 22 and 24. Here are all of the important information that you would need to know about this travel exhibition.
Tourism Industry In India Hits ₹16.5 Trillion
The Indian tourism industry witnessed a record-breaking year in 2023. Last year, it reached ₹16.5 trillion, as per Yogesh Mudras, the Managing Director of Informa Markets. This shows how crucial the tourism industry can be for the country’s economy.
Reports have also found that the frequency with which Indians travel has also increased significantly. All kinds of tourism, be it MICE or exploration of underrated places, are on the rise in India. Even spiritual tourism and exploration of popular destinations are on the rise.
For those who may not know, MICE stands for Meetings, Incentives, Conferences and Exhibitions. It is an aspect of Business tourism. The increase in MICE tourism is indicative of the fact that business travel is also on the rise.
About SATTE 2024
With such a fertile landscape, SATTE 2024 is here to provide industry players with a platform to discuss key issues and topics. These discussions will provide important insights regarding how the tourism industry in India can be optimised.
The exhibition has also consistently received the support of the Ministry of Tourism of India. The exhibition will also feature ATITHI which is an exclusive reverse buyer-seller meet. This meeting aims to boost incoming tourism in India.
Do you like to travel? How often do you get to travel? How do you think travelling and tourism in India can be further optimised? Let us know in the comments section below!
Cover Image Credits: Canva Images
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