There is a high demand for celebrity-owned alcohol brands because of consumer’s changing tastes. It is also a response to emerging social trends and increasing para-social relationships. These celebrity-endorsed alcoholic beverages, such as tequila, gin and whisky, are elevating the drinking game to a new level. Before making your drinking plans this weekend, pick up one of these premium brands and raise a toast to your favourite celebrity!
Celebrity-Owned Alcohol Brands Making Their Mark
1. Dram Bell With Kevin Pietersen
At an exclusive debut event in Mumbai this week, Ardent Alcobev, a newcomer to the premium Alcobev market in India, launched Dram Bell, a luxury blended Scotch whisky. Kevin Pietersen, the former England cricket captain hosted the event with other co-founders. Pietersen is a major investor in Ardent Alcobev. Each bottle offers whisky enthusiasts an opulent experience by perfectly combining tradition with contemporary sophistication.
2. D’YAVOL With Shah Rukh Khan And Aryan Khan
D’YAVOL, the global luxury collective co-owned by Shah Rukh Khan and Aryan Khan has three spirits in the market: Single Estate Vodka, D’YAVOL Vortex and D’YAVOL Inception. Polish-made Single Estate Vodka is made only from premium winter wheat. Every step of the production process is carefully regulated in a grain-to-glass procedure to produce unmatched purity.
Inception is a 100% pure malt Scotch whisky (without grain alcohol). This dram, which comes from Scotland, is a sophisticated blend of eight meticulously chosen single malts from the Lowland, Highland, Speyside, and Islay regions.
Rich malt flavours, sherried sweetness, and delicate peat are all expertly balanced in Vortex’s deep and nuanced tongue. Vortex, which is made by combining carefully chosen single malt and single grain whiskies from all around Scotland, is notable for its complex taste and takes drinkers on a sensory exploration.
3. Glenwalk With Sanjay Dutt
The Glenwalk, the world’s first Indian celebrity-owned alcohol business, is proudly co-owned by Sanjay Dutt, one of Bollywood’s very own. Crafted with the best Scotch malts and grains, the Glenwalk Scotch Whisky is a premium mix that has matured for three years. One of the top three manufacturers in the world produces the Glenwalk in Scotland, and it is priced incredibly well with no compromise in quality.
4. Loca Loka with Rana Daggubati And Anirudh Ravichander
This inventive tequila, which is made entirely of agave in the famous Jalisco region, is influenced by the fusion of two dynamic cultures: Mexico and India. Originating in the highlands of Jalisco, Mexico, Loca Loka tequila is made by distilling 100% pure highland agave and then maturing for more than six years to attain the ideal ratio of spice to sweetness. Here, the deep, fragrant spices of Indian cooking blend with the fiery fervour of Mexican celebrations to provide a tequila experience that is both powerful and magnificent. Leading Indian actor Rana Daggubati and well-known musician and composer Anirudh Ravichander are two cultural icons and brand co-creators who support Oca Loka.
5. Dansberg With Danny Denzongpa
Dansberg is a medium-bitter beer with a strong lager flavour that is produced by Yuksom Breweries. Owned by veteran actor Danny Denzongpa, they have been in business since 1987. The brewery also produces Sikkim’s best-selling beer, Hit Beer. Now a 100-crore enterprise, it is the third-largest beer brand in India, selling three million cases annually.
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6. 818 Tequila With Kendall Jenner
Kendall Jenner’s 818 Tequila launched in India last year. It is renowned for its skilful craftsmanship, sustainable practices, and smooth flavour. 818 Tequila is a high-end spirits company that embodies the best aspects of traditional tequila production together with a strong promise to be sustainable. In addition to honouring its Mexican history, it hopes to help local communities and the environment by producing a variety of award-winning tequilas.
7. Aviation Gin With Ryan Reynolds
In 2018, Ryan Reynolds made his foray into the spirits business by investing in “Aviation American Gin,” a silky-tasting, ultra-premium craft gin. This Dutch-style gin, which was first released in 2006, is proudly made in New Zealand and contains nine botanicals, including cardamom, juniper, lavender, and orange peel.
8. Brother’s Bond Bourbon With Ian Somerhalder And Paul Wesley
The Vampire Diaries stars’ bourbon stands out because they blended it themselves. It is a straight bourbon whiskey, made from a mash bill consisting of 65% corn, 22% rye and other grains. It was introduced in May 2021 and aged in charred oak barrels for four years. The smooth flavour profile of the bourbon, which combines notes of caramel, marzipan, and smoke, has won praise.
9. Teremana Tequila With Dwayne Johnson
Teremana Tequila is a renowned celebrity-owned alcohol brand that has won over tequila lovers and spirit connoisseurs all over the world. It was co-founded by well-known actor Dwayne ‘The Rock’ Johnson. Teremana Tequila’s continuous commitment to finding the best ingredients is one of its distinguishing characteristics. Only 100% Blue Weber agave, grown in the lush mountains of Jalisco, Mexico, is used by the brand. This area is well known for having the perfect climate and soil, which produces agave plants with remarkable flavour profiles and unique traits.
10. Casamigos Tequila With George Clooney
In 2013, George Clooney co-founded Casamigos Tequila, which soon gained international renown. Casamigos Blanco is renowned for its crisp, zesty flavour and is made entirely of Blue Weber agave. Perfect for shooting or blending, this is a light and sweet tequila with overtones of vanilla and tropical fruit.
11. Miraval With Angelina Jolie And Brad Pitt
In addition to producing numerous award-winning roses and red and white wines, the erstwhile power couple released Fleur de Miraval, a $390 rosé Champagne that became one of the most well-known rosé wines worldwide. These malleable wines go well with a wide variety of dishes. Their freshness goes well with grilled fish or poultry dishes, and their crispness makes them a great addition to lighter meals like salads or grilled veggies. Miraval Rose is a really versatile meal companion, so try it with fresh fruit or sorbet for dessert!
Cricketer Yuvraj Singh has recently entered this lucrative market of celebrity-owned alcohol brands with FINO, a tequila, by launching it in the US markets. It is set to be launched in India later in the year. Ranveer Singh, too, has entered the Alcobev market. He has collaborated with Allied Blenders and Distillers Ltd to venture into production, marketing, and distribution of high-end, luxury spirits.
Cover Image Credits: @TheGlenwalk/X & @iamsrk/Instagram
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