Raise your hands if you love gorging on fast food! Well, who doesn’t, right? No matter if we are on a diet or eat almost everything daily, we often crave deep-fried and oily food items. The number of foodies relishing these food items is surely increasing but consumers are becoming cautious and also making smart choices while selecting the orders. A recent survey revealed how urban Indians are prioritising a few things while ordering fast food from outside. What are they focusing on and what are their preferences? Let’s find out here!
A Huge Section of Urban Indians Love Ordering Fast Food Weekly
YouGov India recently conducted a survey whose results focused on urban Indians and their choices of fast food consumption from different chains and outlets. A total of 950 respondents from more than 210 cities participated in this online survey, according to a report by LiveMint. Its duration was from April 3 to 9, 2024. The findings are actually quite interesting and provide enough information to understand the customers’ preferences in today’s market.
If you are wondering about the primary factors consumers consider while ordering from a Quick Service Restaurant (QSR), here’s all about it.
- 93 per cent of the urban Indians choose food quality as a major choice when they place orders for fast food items from restaurants and chains.
- 76 per cent of respondents choose price as a crucial factor.
- 65 per cent consider discounts while ordering as well.
With every passing day, we see a rise in delivery agents rushing on bikes and cycles to deliver orders to foodies’ doorsteps. While people love ordering from the comfort of their homes, many also enjoy stepping outside and eating at restaurants. 45 per cent of respondents enjoy fast food at different chains a minimum of one day a week. And when it comes to eating at restaurants daily, 7 per cent of them do it.
Also read: After A Temporary Ban, Chipotle Now Says Employees Can Choose Chicken For Their Work Meals Again
More Information Discovered In This Survey:
- Shockingly, most respondents do not like the quality served at the famous fast food chains. Among them, only 46 per cent choose Domino’s and 43 per cent select McDonald’s.
- 47 per cent of men and 44 per cent of women prefer ordering from outside.
- 7 per cent of urban Indians do not like to order fast food at all.
- Brands are significant for 56 per cent of respondents.
Do you enjoy eating fast food?
Cover Image Courtesy: Canva
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