There’s a burger coming to Abu Dhabi. But here’s the catch: you won’t see it on the menu, and you absolutely can’t talk about it. Welcome to Pickl’s latest culinary stunt: the “Legendary Burger”, launching Sunday, May 19, and available strictly under a burger-based oath of secrecy.
Abu Dhabi, Get Ready To Bite Into A Legendary Burger, Quietly
Pickl, the UAE’s homegrown smash-burger phenomenon, is at it again. Famous for their unapologetically juicy stacks, cult-like following, and cheeky campaigns, they’ve now cooked up something so exclusive, so hush-hush, you’ll need to verbally swear yourself to secrecy before taking a bite. And no, that’s not a joke.
This burger won’t be plastered on posters. It won’t be blasted across your socials. You won’t even find it on the digital screens at the counter. The only way to get it? Walk into Pickl Abu Dhabi, lean in, and ask for “The Legendary Burger” like you’re ordering state secrets.
You’ll Have to Play By The Rules To Get A Bite!
Pickl isn’t messing around. Before the burger hits your tray, you’ll be handed a tongue-in-cheek “Nope, Don’t Ask” agreement. It’s essentially a theatrical NDA, where you agree to keep your burger business private. No snapping. No tagging. No gushing to your foodie friends. This burger? It’s for you and you alone. No evidence, no spoilers, just vibes and silence. And because Pickl knows how to serve a side of drama with your meal, there are two ultra-secret versions: one beef, one chicken. That’s all we’re allowed to say. Really. Don’t even ask what’s in it, we’ve signed the paperwork.
What’s The Buzz About?
Let’s be honest, this whole “hush-burger” concept is wild. But in a city where everyone wants the next Instagrammable bite, a burger you can’t post about is genius. It’s drama meets dinner. It’s exclusivity in edible form. It’s basically the Beyoncé of burgers, low-key but legendary.
And if you know anything about Pickl, you’ll know they thrive on breaking the rules. From limited-edition collabs to weirdly addictive sauces and slogans that make your mum raise an eyebrow, they’ve built a brand that keeps fans constantly guessing (and drooling).
Also Read: For Just AED99, Enjoy Unlimited Pizzas Every Thursday At Carluccio’s In Dubai!
You don’t need a secret handshake, but you do need guts. And maybe an appetite for a little mystery. So if you’re into bold moves, juicy patties, and the thrill of knowing you’re part of something delightfully ridiculous, then get ready to whisper your way to burger heaven.
Just remember: from May 19, the codeword is “Legendary.” Say it right, and you’ll unlock a bite that’s officially off the record.
Where: Pickl Abu Dhabi (exact locations vary, hit your nearest one)
When: From Sunday, May 19, 2025
Cover Image Courtesy: Pickl/Instagram
For more such snackable content, interesting discoveries and the latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE.