SpudBros Express is a viral jacket potato concept in the UK, and it truly has many takers. Founded by TikTok sensation SpudBros and Taster, which is a food brand operator, it is now all set to open its first outlet in the UAE. Yes, after signing an exclusive area development agreement with a hospitality operator, Forward Hospitality, they are planning to open in Abu Dhabi and here is all you need to know about this development.
SpudBros Express To Open Its First UAE Outlet In Abu Dhabi
The Grocer, in its report, has mentioned that SpudBros Express will be opening its first outlet at Galleria Al Maryah Island, which is in Abu Dhabi, and it is planned to open in the second half of 2026. However, additional sales sites might also be in the pipeline for the UAE as part of its long-term rollout. The restaurant would offer dine-in and takeaway and obviously delivery, there’s also going to be dedicated food truck operations that have been designed to bring the loaded jacket potatoes by the brand to the community and major events.
It Made Regional Debut During 2025 Abu Dhabi Grand Prix
SpudBros Express made its regional debut during the Abu Dhabi Grand Prix in 2025. It became the best-selling food across the event during this brief stint. And now, an authentic and engaging brand from the UK is finally coming to a permanent location in the UAE. This development comes after it recently announced its expansion into Scotland for the first time, just the previous month
Coming to the brand, this is a viral UK brand that offers loaded jacket potatoes. They have turned a British street food into a global social media phenomenon.
What Is A Jacket Potato?
For those who weren’t aware, a jacket potato is a large baked potato with its skin. The potato is crisp on the outside and soft on the inside. A comfort food for people in the UK, it is usually cut open and then filled with butter, cheese, and baked beans. Today, however, there are many versions of toppings that are available for people to try. The baked potato has become a viral sensation, turning this comfort food into a viral sensation.
So, if you also happen to be a foodie who is always on the prowl for delicious food, and this sounds like something you will want to try, then stay tuned to the space. After all, we will reveal them to you once they are all out!
Cover Image Courtesy: Instagram/spudbrosexpress
