Air India Express is demonstrating remarkable expansion and adaptability in its network strategy. The airline recently announced an exciting international route connecting Bangkok with the Indian cities of Surat and Pune, set to commence on December 20, 2024. This expansion represents a calculated move to tap into growing economic corridors and international travel demand. Here are all of the important details that you would need to know about these new routes by the airline.
Air India Express Pune-Bangkok, Surat-Bangkok Flights Launched
🌟 Sawasdee, Bangkok! 🌟
Say hello to the Land of Smiles as we launch direct flights to Bangkok!
Starting 20 Dec 2024, enjoy direct flights from Surat and Pune with celebratory inaugural fares:
✈️ Xpress Lite starting ₹6500
✈️ Xpress Value starting ₹7000#FlyAsYouAre and… pic.twitter.com/Eb31BRyvmk
— Air India Express (@AirIndiaX) November 27, 2024
The expansion strategy reflects a nuanced understanding of India’s evolving economic landscape. By connecting emerging cities like Surat and Pune to international destinations such as Bangkok, and establishing improved domestic linkages, Air India Express is positioning itself as a critical enabler of regional economic development.
The budget carrier has strategically restructured its route network. It is moving away from traditional routes like Delhi/Mumbai-Dubai and instead introducing more innovative connections. Notably, the airline is launching services to Dimapur and Patna
This will create direct daily connectivity between Dimapur and Guwahati, and link Patna with major metropolitan centres Bengaluru and Hyderabad. These developments have significantly expanded Air India Express’s destination portfolio.
About The Airlines
Now encompassing 51 routes, the airline’s managing director, Aloke Singh, emphasised the strategic importance of these new connections, highlighting how they support economic growth and tourism by linking non-metropolitan regions with key domestic and international destinations.
Moreover, the airline continues to prioritise customer experience, maintaining its commitment to delivering exceptional service characterised by distinctive Indian hospitality. This approach differentiates Air India Express in a competitive market, potentially attracting both budget-conscious and experience-seeking travellers.
The Tata Group’s strategic consolidation of its airline operations under the Air India brand is yielding promising results, with a distinctive two-pronged approach that effectively addresses different market segments.
Air India or AI is focusing on premium travel routes, while Air India Express or AIX targets budget-conscious travellers and emerging economic centres.
As the Tata Group continues to refine and implement its airline consolidation strategy, Air India Express appears well-positioned to play a significant role in India’s rapidly expanding aviation ecosystem.
Have you travelled by Air India recently? Let us know in the comments section below!
Cover Image Credits: Wikimedia Commons
For more such snackable content, interesting discoveries and the latest updates on food, travel and experiences in your city, download the Curly Tales App. Download HERE.