After successfully winning hearts and making life a little easier for workers in the emirate, the Al Freej Fridge campaign has returned to Dubai. Yes, the first edition happened in the summer of 2024! During the previous edition, one million bottles of juices and cold waters, along with frozen treats, were distributed amongst workers in Dubai. Here’s what you can expect from the second edition now underway.
Al Freej Fridge Campaign Returns For 2nd Edition
Al Ferjan Dubai has collaborated with Mohammed bin Rashid Al Maktoum Global Initiative, the UAE Food Bank, and the Suqia UAE to launch the second edition of the Al Freej Fridge campaign. As revealed in a report by the Gulf News, this edition, the good folks’ aim is to distribute 2 million such chilled treats to workers. This comes after the success of the previous edition, during which 1 million such refreshments were distributed.
Refrigerated Vehicles Deployed Across Dubai
As it happens, the campaign will be implemented through refrigerated vehicles deployed across Dubai. Not to mention, stocked fridges will be installed in the accommodation of workers. As it happens, it will also encourage community members to volunteer and let them use their vehicles for distribution.
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Campaign To Run Until August
With the distribution of chilled treats to workers, it’s bound to make them feel refreshed and help ease the impact of extreme heat. This campaign will run till August 23, during which outdoor workers will be the target group. So cleaners, construction workers, delivery riders, and more will be included in this campaign.
As it happens, this development comes when Indian doctors have also launched a summer drive to protect workers from heat stroke. The ongoing three-month-long ‘Beat The Heat’ campaign is for blue-collar workers.
Isn’t it truly a noble initiative, one that will bring some relief to workers from the summer blaze?
Cover Image Courtesy: Instagram/ferjan.dubai