IKEA is a Swedish home furnishing retailer that hardly needs any introduction. And recently, Al-Futtaim IKEA announced its new sustainability initiatives. Along with this, they also announced targets for 2025 during an event, which was organised at their Yas Mall store in Abu Dhabi on May 2. Here’s all you need to know about the event, which celebrated the success of its recent ‘Earth Weeks’ campaign.
Al-Futtaim IKEA Ends ‘Earth Weeks’ Campaign
The celebrated event was attended by Francois Brice, Fuel & Commercial Executive Director at EWEC, along with other notable members. It shared a spotlight on its successful initiatives and campaigns, which took place during the ‘Earth Weeks.’ In case you’re wondering, this is the brand’s six-week, sustainability-focused period, which began from mid-March and continued till the end of April.
Happening under the theme of “Start at Home,” there was constant engagement of customers and colleagues in climate-conscious practices. Promoting practical everyday actions, such as energy saving, recycling, reducing food waste, and reusing, this campaign truly served as building blocks of sustainable living.
As it happens, “Switch-Off Trade Off,” was one of the most creative activations of the campaign. Re-imagining Earth Hour, Al-Futtaim IKEA employees turned off the lights in the offices and showrooms on behalf of their community members. Especially, those who were tied up with essential tasks! “Wait for the Drop” was another highlight of the campaign that introduced a unique online playlist. These included tracks that mimic the sound of running water, thereby promoting mindful use of water in bathrooms. Finally, for Mother’s Day, they honoured mothers as the original sustainability heroes. Through this initiative, they recognised their everyday efforts for the family and the planet.
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Initiatives & Commitments Of The Brand
In fact, during the event, it was also revealed that three stores in Fujairah, Al Ain, and Dalma Mall have achieved LEED Gold Certification. For those who are not aware, it highlights the implementation of eco-friendly practices that are spread across different locations. Yes, this includes 10% lower energy consumption, improved indoor air quality, 55% water savings, and significant progress in waste, reduction and recycling.
As it happens, it is already entering a new chapter of sustainability. This will be rooted in action, accountability and collaboration. In fact, these initiatives align with Inter IKEA’s global ambitions. Yes, they’re advancing their sustainability agenda with a strong focus on water stewardship. For this, they are working to reduce freshwater use and also improve water quality. All this is being done while ensuring there is access to clean water in high-risk areas across is value chain.
So, it’s not wrong to say that the company continues to remain committed towards creating a positive impact, not just within its stores but also across its supply chain.
Cover Image Courtesy: Press Release