A significant growth in the quick commerce industry in India has revolutionised the concept of getting orders delivered at the earliest. As customers, all we need to do is select what we need, add them to carts, complete payment, and place orders on online platforms. Now, the present quick commerce services in India are all set to face new competition as Amazon India plans to introduce Tez. What’s this new launch all about? Let’s find out.
Amazon India Will Launch Tez & Challenge Existing Brands
The buzz of Amazon India gearing up to announce the launch of quick commerce service is making the headlines. According to several reports making rounds on the Internet, the giant online platform will introduce this all-new venture by late December or early 2025. Code named Tez, this will be Amazon’s first step to tap into the vast market of the quick commerce sector.
Focusing on this market in India, some of the leading brands to cater to the largest sections of customers are Blinkit, Swiggy Instamart, and Zepto. From groceries and accessories to mobile phones, these platforms are a one-stop destination to get whatever we need in the least time possible. With every passing year, these brands are flourishing with impressive records and numbers. Amazon India’s Tez will have to compete against these noteworthy brands to make a mark in this industry.
Amazon India is determined to capture the ever-growing quick commerce space in India. Initially, the plan was to launch Tez in the first quarter of the next year. However, the company is accelerating the pre-launch actions and planning to introduce it to consumers soon. According to a report by The Economic Times, more definite information about the company’s plans will likely be known following a monthly review meeting next month.
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More About This New Service
Tez’s primary services will prioritise delivering groceries and daily essentials to customers in the shortest possible time. To focus on super-fast deliveries, the company is taking efficient steps. Pre-launch plans include setting up dark stores, working on robust logistics infrastructure, and managing inventory.
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Are you excited about Tez’s launch?
Cover Image Courtesy: Wikimedia Commons, Canva