Get ready to raise your glasses to an unprecedented innovation in the world of spirits: Bella, the world’s first 100% jaggery-distilled and matured single rum. Crafted by the visionary Amrut Distilleries, Bella is a tribute to India’s rich cultural heritage and a monumental achievement in the art of rum-making, setting the stage for a new category of premium Indian rums.
Bella, The Game-Changer In The Spirits World
Amrut Distilleries, renowned for its pioneering contributions to the spirits industry, has always pushed boundaries. Founded by the legendary Shri Neelkanta Rao Jagdale, affectionately known as the Father of Indian Single Malt, the distillery has now embarked on a journey that honours India’s agricultural legacy. Bella is crafted from nutrient-rich jaggery sourced from the lush Sahyadri range and the fertile fields of Namma Mandya.
The rum has been meticulously matured for an impressive six years in ex-bourbon barrels, soaking up the unique tropical flavours and aromas that only India can offer. Mr. Rakshit N Jagdale, the Managing Director of Amrut Distilleries, expressed immense pride in bringing his father’s vision to life, dedicating Bella to his legacy on the distillery’s Founder’s Day. With the first-ever license to distill jaggery single rum in 2012, Amrut has redefined the landscape of Indian spirits.
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The World’s First Jaggery Distilled Single Rum
Jaggery, known as “bella” in Kannada, has been a staple in Indian households for centuries. It is also used to create sweet delicacies for auspicious occasions. With origins tracing back to the Indus Valley Civilisation, jaggery is certainly a symbol of India’s rich agricultural history. By using 100% jaggery as the base for Bella, Amrut Distilleries is also reviving an ancient tradition.
Now, let’s talk about the experience that awaits in every sip of Bella. The aroma opens with a delightful mix of fruity notes, alongside hints of coconut and vanilla. On the palate, Bella surprises with layers of fruity, chocolatey vanilla intermingling with green almond notes. The journey ends in a sweet and almondy finish.
Bella is more than just a spirit; it’s a movement. It reaffirms Amrut Distilleries’ commitment to honouring India’s agricultural roots while introducing a new category of premium rums. So, for those who appreciate the finer things in life, Bella is a must-try.
Where: India and USA
Cost: ₹3,500
Cover Image Courtesy: Press Release
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