Yanbu, a city in Saudi Arabia known for its deep-rooted history and cultural significance, is on the brink of a major transformation. The Baheej Tourism Development company, a partnership between the Tamimi-AWN Alliance and ASFAR (a Saudi tourism investment company under the Public Investment Fund), has unveiled a groundbreaking project to overhaul the Royal Commission waterfront area in Yanbu.
Revamping Yanbu Into A Top Tourist Hub
Blending Tradition with Modern Attractions
This initiative seeks to elevate Yanbu’s allure by merging contemporary attractions with its storied cultural heritage. The goal is to make Yanbu a premier tourist destination, attracting visitors with a blend of historical charm and modern luxury.
The first phase of Baheej’s ambitious project will cover 32,000 square meters and will include three main features: a beach retreat, a tourist activation centre, and a lifestyle hotel. These components aim to provide a well-rounded and eco-friendly tourism experience. Moreover, a fourth feature is in the works, with details to be announced later. Each element is crafted to offer distinctive and enriching experiences, establishing a new benchmark for regional tourism.
Honouring Yanbu’s Cultural Legacy With New Developments
Yanbu’s history, which dates back to the 16th century, presents unique architectural wonders and beautiful sandy beaches. This rich cultural backdrop makes it an ideal site for Baheej’s visionary project. By showcasing Yanbu’s unique character, Baheej aims to attract tourists interested in both its historical depth and natural splendour. This harmonious blend of the past and the present is central to Baheej’s vision for the city.
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A Sustainable and Community-Centric Development
Overall, the development will roll out in three phases, focusing heavily on community involvement, sustainability, and minimal ecological impact. By incorporating local culture and prioritizing environmental sustainability, Baheej aims to boost Yanbu’s appeal and promote regional growth.
Finally, Baheej Tourism Development’s project in Yanbu marks a pivotal step towards transforming the city into a leading tourist destination. By integrating modern attractions with Yanbu’s rich historical and cultural heritage, Baheej plans to deliver unique and sustainable tourism experiences. This initiative not only supports Saudi Vision 2030 but also sets a new standard for tourism development in the area.
Cover Image Courtesy: Press Release
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