Beer lovers enjoy chugging on mug after mug and bottle after bottle. Are you a beer lover too? Though the number of beer aficionados is significantly massive, only a small proportion of people are well aware of brewing the drink and its production process. If you are an aspiring brewer, you might be thrilled to know that Simba is hosting a great Brew-Off competition in Mumbai. What is this exciting event all about? Read on to find out.
Simba Will Soon Launch A Fascinating Brew Off Competition
Simba is one of India’s leading craft beer brands. After winning the hearts of beer lovers, the company has decided to introduce a one-of-a-kind initiative. Named Brew Off, this contest has been specially designed for aspiring brewers. This spectacular event will be hosted at the Woodside Inn in Mumbai. Simba will organise it at the end of August this year.
A primary idea of this unique competition is to assemble many microbreweries under the same roof. Brew Off By Simba aims to celebrate the one-of-a-kind craft of beer production and brewing. The event will offer a spectacular and vast platform and network to microbreweries to represent their specially brewed alcoholic beverage. On the main day, organisers and participants will witness a remarkable showcase of creativity, excellence, and passion.
According to a Press Release, the competition will conclude by offering an exciting cash price of ₹3 lakhs. Also, Simba will provide the winner a glorious chance to collaborate and produce a limited-edition brew. Folks in Goa can enjoy the taste of the winning brew as the batch will be sent to this state and scattered to different places.
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How To Participate At This Competition?
- The Brew Off competition’s registration will start by June-end.
- It is mandatory to complete the registration process by adding all necessary details such as “beer style, hops, ABV, and tasting notes” in the form.
- By July, the event organisers will reveal the names of the participating breweries.
Each brewery can showcase a maximum of two beers from its collection. Expert judges will be present to assess and finalise the results. The finest beers will be evaluated based on appearance, smell, taste, and impression. They will also ask questions to brewers regarding brews’ inspiration, what makes them special, and more.
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Are you excited to join the crowd of aspiring brewers, learn something new, enjoy unique experiences, and have a spectacular time?
Where: Woodside Inn in Mumbai (Indian Mercantile Mansion, Wodehouse Road, Opposite Regal Cinema, Colaba Causeway, Colaba, Mumbai)
When: August-end 2024
Cover Image Courtesy: Canva
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