Andhra Pradesh is set to make liquor more affordable for its residents. The new excise policy, coming into effect on October 12, will allow the sale of liquor at lower prices. Under this policy in Andhra Pradesh, consumers can buy 180 ml of alcohol of any brand for just ₹99. This move is part of the government’s broader strategy to boost revenue while making alcohol more accessible to the public.
Buy Alcohol At Just ₹99 In Andhra Pradesh
The state cabinet approved the new policy on September 18. The government expects to earn around ₹5,500 crore in revenue from the sale of liquor under this scheme. A total of 3,736 private shops will sell the affordable alcohol, with licences granted through a selection process. Out of these, 340 shops will be reserved for the ‘Geetha Kulalu’ community.
This community, known for toddy tapping, will be empowered through the allocation of these shops, promoting social justice and equity. The shops will be allocated via a lottery system, and applicants can apply for multiple shops. Each application will require a non-refundable fee of ₹2 lakh.
Substantial Revenue For The State
The policy aims to generate substantial revenue for the state. By licencing private entities to sell both IMFL (Indian-made foreign liquor) and FL (foreign liquor), the Andhra Pradesh government seeks to bring in ₹5,500 crore over the next two years. The licences will be valid from October 12, 2024, to September 30, 2026.
In addition to regular liquor outlets, the state will also open premium liquor stores. These stores will offer an upscale shopping experience, catering to customers seeking high-end alcohol products. The government plans to issue 12 licences for premium liquor stores, located in key cities like Vijayawada, Visakhapatnam, Rajamahendravaram, Kakinada, Guntur, Nellore, Kurnool, Kadapa, and Anantapur. These premium stores will provide a unique and luxurious shopping atmosphere for those looking for a higher-quality experience.
The new excise policy aims to bring Andhra Pradesh in line with other states like Haryana, where affordable alcohol policies are already in place. By selling liquor at ₹99, the government hopes to increase its revenue while making alcohol more affordable for the average consumer. The government aims to promote social equity by opening 3,736 shops, with a significant number reserved for the ‘Geetha Kulalu’ community.
Liquor sales in Andhra Pradesh have long been a significant source of revenue for the state. The new policy is a continuation of the government’s efforts to regulate the industry effectively while also ensuring that the benefits reach all sections of society. The allocation of shops to a community traditionally involved in toddy tapping shows the government’s intent to empower marginalised groups.
Cover Image Courtesy: Canva (Representative Image)
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