Step aside, regular colas, there’s a new fizzy contender in town, and it’s sweet with a purpose. Milaf Cola, the world’s first date-based soft drink, made a grand debut at the Riyadh Date Festival, which intrigued taste buds and industry experts. Developed by Thurath Al-Madina, a subsidiary of the Public Investment Fund, this innovative drink combines refreshment with health benefits, proving that soda doesn’t have to be a guilty pleasure anymore.
Why Is Milaf Cola Turning Heads?
What makes Milaf Cola stand out in the crowded beverage aisle? It’s all in the ‘dates’, literally. The star ingredient is high-quality, locally sourced dates packed with natural sugars, fibre, and essential minerals. Unlike traditional sodas loaded with processed sugar and empty calories, Milaf Cola is both sweet and nourishing. Think of it as a love letter to your taste buds and your health.
This fizzy masterpiece adheres to international food safety standards while championing eco-friendly practices. By using local produce, Milaf Cola not only reduces its carbon footprint but also supports Saudi Arabia’s vision of economic diversification and self-sustainability.
Festival-goers couldn’t get enough of its natural sweetness and refreshing burst of flavour. One sip was enough to convert even the most die-hard cola enthusiasts. As one attendee put it, “It’s like drinking sunshine, if sunshine tasted like dates and happiness.”
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From Festival Buzz To Global Ambitions
The launch of Milaf Cola at the Riyadh Date Festival is just the beginning. Thurath Al-Madina is already gearing up to expand its portfolio with more date-based innovations, such as energy drinks and infused beverages.
Milaf Cola is also setting the stage for Saudi Arabia to shine on the international food and beverage scene. By turning a humble, traditional ingredient into a modern, globally appealing product, it’s redefining what local innovation looks like.
So, next time you’re reaching for a soda, think beyond the usual suspects. With its natural sweetness, health benefits, and eco-friendly credentials, Milaf Cola offers a sip that’s worth savouring. Because who knew that dates and carbonation could create such a sparkling revolution?
Cover Image Courtesy: Milaf/Instagram