Chicago just got its very own slice of Hogwarts magic — and fans are already flocking in. A brand-new Harry Potter-themed store has officially opened its doors on Michigan Avenue in Chicago, offering everything from wands and robes to house-themed merch and exclusive treats. Here’s what makes this new store a must-visit for every witch, wizard, and curious Muggle.
New Harry Potter Store: A Slice Of Hogwarts In Chicago
Chicago’s Michigan Avenue has welcomed a brand-new resident — and it’s straight out of the wizarding world. The Harry Potter™: Magic at Play store opened in April 2025 at Water Tower Place. The multi-level space is now a magical haven for Harry Potter fans. The expansive, themed space lets visitors explore Hogwarts, Diagon Alley, and more. With stone-style walls, floating candles, and the iconic soundtrack, the store brings the world of Harry Potter to life.
A Treasure Trove Of Wizarding Goods
The store is packed with all things Potter — perfect for collectors, casual fans, and first-years alike. You’ll find house-themed merchandise, replica character wands, Quidditch gear, plush Hedwigs, spell books, scarves, and more. For a more personal touch, you can even get your wand engraved or be “Sorted” into your Hogwarts house through an interactive Sorting Hat experience. Whether you’re looking for a souvenir or a full wizarding wardrobe, there’s something to charm every visitor.
Butterbeer On Tap And Magical Munchies
One of the biggest highlights is the Butterbeer Bar — the largest in the United States. Here, you can sip the famous frothy drink from the series, whether you prefer it cold, frozen or bottled to take home. Guests can sip on the iconic Butterbeer and indulge in exclusive Chicago-themed Butterscotch Popcorn. The themed menu also features sweet treats like Chocolate Frogs, Bertie Bott’s Every Flavour Beans, and Hagrid-worthy baked goods.
Even Draco Malfoy Couldn’t Stay Away
The buzz around the store got even bigger when actor Tom Felton, known for playing Draco Malfoy, popped in for a visit just before its grand opening. He shared photos on Instagram, posing with Butterbeer and joking, “They even let Slytherins in.” His visit added an extra layer of excitement for fans and proved that even cast members from the films are just as enchanted by the space.
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One For The Bucket List
Whether you grew up reading the books or just discovered the films, this Chicago store is more than a shop — it’s an experience. With interactive elements, themed treats, and plenty of Instagram-worthy moments, it’s a must-visit for Potterheads of all ages.
So next time you’re on Michigan Avenue, you might spot someone in a cloak sipping Butterbeer. Magic has officially arrived in Chicago!
Where: 676 N Michigan Avenue, Chicago, IL (inside Water Tower Place)
When: Opened on April 10, 2025 – now open daily to visitors
Cover Image Courtesy: harrypottershop/Instagram
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