Could Your Beloved Labubu Be A ‘Lafufu’? We’re Telling You The Difference Between The Real & Fake!

The Labubu trend has truly taken over the internet! From the trending song that probably comes up on your Reel, to even Labubu-inspired dessert, it’s almost everywhere. And if you have also been meaning to buy one, then you will want to know that there are many fake ‘Lafufus’ out there. So, it’s quite important to know the difference, and how to buy a genuine plush-y. Talking about all of this and sharing his inputs regarding the same, Hassan Tamimi, CEO of The Little Things answers how to spot a genuine Labubu, where to buy and more burning questions that are probably on your mind as well. So, let’s dive right in, shall we?

What Is A Lafufu?

Before one talks about the difference, it’s important to know what a Labubu is! Answering this, Hassan Tamimi says, “Labubu is the original, mischievously adorable plush character created by Hong Kong-based artist Kasing Lung and brought to life globally by POP MART. It has quickly become a cult favourite collectable among fans worldwide.”

But did you know there are a lot of fakes out there as well? Yes, called a Lafufu, here’s what he had to say about differentiating between the two, “Lafufu is a slang term used by collectors to describe counterfeit or fake versions of Labubu circulating in the market. While there are visual differences—such as the colour and quality of the packaging, the plush size, facial blush, fur texture, and even the number of teeth (authentic Labubus have exactly 9!)”

Difference Between Labubu & Lafufu

So the next boiling question is how to differentiate between the two. On this, he says, “The most reliable way to verify authenticity is through the scannable QR codes. Genuine Labubu figures always include a POP MART-issued QR code on their tags or boxes that confirms they are original.”

Now that you know the difference, it’s important to stay protected from scammers. And it’s quite simple if you follow these steps. Elaborating on this, he says, “To safeguard against scam websites and fraudulent sellers, collectors should always avoid sharing personal or banking details on unverified platforms. Never place an order unless the website is reputable, secure, and officially recognised. Scam sites often mimic the look of authentic platforms to trick users and can misuse your payment information for unauthorised transactions or financial theft.”

How To Stay Protected From Scammers?

Adding further, he says, “The best protection is staying informed. One can follow the official POP MART and The Little Things Instagram pages for timely updates on product launches, store announcements, and alerts about fake websites or suspicious activity. When in doubt, always cross-check the source before making a purchase.” And of course, it makes sense to buy from these legitimate stores, as they offer genuine merchandise. After all, The Little Things is the only official and authorised POP MART retail partner in Dubai.

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But What Is The Reason Behind This Hype?

Talking about this, he says, “Spotted with global celebrities like BLACKPINK’s Lisa and Rosé, Rihanna, and Dua Lipa, and even seen dangling from luxury designer bags carried by top models, Labubu has evolved from a quirky collectable into a full-blown fashion statement and pop culture icon.”

But what sets this little toy apart from others? He says, “The distinct and mischievous charm, a unique departure from the typical ‘cute’ plush doll aesthetic.” Not to mention, the blind box concept is also quite popular! He adds, “The thrill of unboxing a mystery figure has captured the hearts of not just children, but also teenagers and adults, turning casual buyers into passionate collectors.”

At The Little Things, they’re trying to keep things fair. Hassan says, “We’ve introduced a one-piece-per-person policy in all locations, so more fans have the chance to get their favourite characters. We’re also working to restock regularly, especially ahead of weekends, and we’re continuously preparing our team to create a smooth and enjoyable shopping experience.”

So, now that you are aware of the differences, when are you dropping by?

Cover Image Courtesy: Press Release