Social media never fails to surprise, and the latest viral sensation—the Prashant trend—is proof of that. It all started with a young content creator, Ayush, who accidentally mispronounced “croissant” as “Prashant.” What followed was an internet-wide meme fest, with brands like Britannia and Swiggy jumping in and celebrities adding their own hilarious takes.
How The Prashant Trend Went Viral
The Prashant trend began when Ayush, a digital creator, posted a video attempting to pronounce “croissant.” His unintentional twist—calling it “Prashant”—instantly resonated with netizens, who found it both funny and relatable. The clip quickly spread across platforms, racking up millions of views and spawning a flood of memes.
Seeing its potential, brands like Britannia and Swiggy Instamart latched onto the Prashant trend with witty marketing campaigns. Britannia even rebranded its Treat Croissant as “Prashant,” and Swiggy Instamart shared a cheeky post saying, “Tum Prashant bologe, hum croissant samajh lenge.” The trend’s relatability and humour made it an instant hit in the world of digital marketing.
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Recognizing the viral potential, several brands seized the opportunity to engage with the trend. Britannia, for instance, temporarily rebranded its popular Treat Croissant as ‘Prashant,’ a clever marketing move that garnered significant attention and reinforced the brand’s relevance in contemporary conversations.
Swiggy Instamart, renowned for its witty social media presence, also joined the fray by posting a picture of a croissant with the caption, “Tum Prashant bologe, hum croissant samajh lenge.” This playful engagement further embedded the joke into popular culture, showcasing the brand’s agility in moment marketing.
The trend’s appeal wasn’t limited to brands alone. Celebrities like Shreya Ghoshal, Diana Penty and Rakul Preet Singh shared their own humorous takes on the ‘Prashant’ meme, amplifying its reach and demonstrating the pervasive nature of this lighthearted phenomenon.
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This viral moment highlights how the ‘Prashant’ trend isn’t just about mispronouncing a word—it’s about the internet’s ability to turn anything into a cultural phenomenon. Whether it’s through marketing genius or celebrity involvement, the trend proves that humour and relatability can drive massive engagement.
Cover Image Courtesy: @dianapenty/Instagram & @ishowayuu/Instagram