The world of spirits has never been more exhilarating, with 2024 marking a year of innovation, heritage, and storytelling in every bottle. From groundbreaking collaborations and timeless craftsmanship, the newest alcohol launches of 2024 are redefining luxury and taste. Let’s dive into the stories behind these iconic spirits and discover how they’re raising the bar for the world of beverages.
Biggest Alcohol Launches Of 2024
1. Six Brothers Mahura Spirit
A true masterpiece that blends tradition with innovation, the Six Brothers Mahura Spirit is crafted from Mahura flowers, marking India’s first luxury heritage spirit. South Seas Distilleries has introduced two magnificent expressions: Six Brothers 1922 Resurrection and Six Brothers Small Batch (Original). The 1922 Resurrection, aged in oak barrels for decades, is a rare gem, with just 102 bottles, costing ₹1,02,000 each. Six Brothers Small Batch (Original), on the other hand, offers a more accessible yet equally refined experience.
Where: Six Brothers Small Batch (Original) is available in leading retail outlets across Maharashtra and will soon launch in Goa and Haryana.
Cost: starting at ₹2,492
2. Bandarful, India’s First Branch-To-Bottle Spirit
Bandarful, an artisanal cold-brew coffee liqueur, is making waves as India’s first branch-to-bottle spirit. Inspired by the playful langurs of Kumaon, it blends medium-dark Arabica coffee beans with hyperlocal rice and Himalayan spring water. The result? A unique, multifaceted flavour profile that highlights India’s diverse terroirs. Bandarful is brewed for over 22 hours, offering a rich and complex taste that’s perfect for coffee and spirit enthusiasts alike.
Where: available in Goa, Maharashtra, Karnataka, Uttarakhand, and Delhi
Cost: starting at ₹2,492
3. Teeling Whiskey’s Small Batch Classic
Teeling Whiskey continues to push boundaries with the launch of its Small Batch Classic, designed exclusively for the Indian market. This bespoke Irish whiskey combines both grain and malt whiskey, aged in first-fill bourbon barrels to achieve a harmonious flavour profile. By not chilling the whiskey during filtration, Teeling ensures that the natural character and full-bodied richness remain intact.
Where: Delhi, Gurugram, Amritsar, Ludhiana, and Chandigarh
Cost: ₹3,500
4. Patrón El Cielo, The First Four-Times Distilled Tequila
Patrón El Cielo is a groundbreaking tequila that sets a new standard in luxury spirits. As the world’s first four-times distilled tequila, it offers an unparalleled smoothness and complexity. Made from the finest 100% Weber Blue Agave, this tequila is crafted at Hacienda Patrón in the Jalisco Highlands, Mexico. The four rounds of distillation result in a delicate balance of citrus, caramel, vanilla, and buttery notes. Its elegance is matched by its stunning bottle design, featuring gold accents inspired by the agave fields of Jalisco.
Where: available exclusively at some of the top bars in Mumbai and Delhi NCR
5. KOMOS Tequila, The World’s First To Achieve A Perfect 100-Point Score
KOMOS Tequila is setting the bar for ultra-premium tequila with its exceptional craftsmanship and the prestigious 100-point score achieved by its Extra Añejo variant. This tequila is aged in a combination of French oak and American Bourbon barrels, creating a complex and refined flavour profile. The brand’s commitment to both artistry and sustainability is evident in its handmade ceramic bottles, which are as much works of art as the tequila inside them. It’s a must-try for the discerning spirit enthusiast.
6. Kendall Jenner’s 818 Tequila
From supermodel to spirit mogul, Kendall Jenner’s 818 Tequila is making its way to India, bringing a taste of Mexico’s rich heritage to the country. Crafted in the sun-kissed lands of Amatitán, Mexico, this tequila is slow-cooked and crushed under traditional stone tahona wheels. The agave undergoes a 48-hour fermentation before being distilled twice for clarity. Aged in French and American oak barrels, 818 Tequila delivers a balanced, refined flavour profile that includes crisp Blanco, nuanced Reposado, and rich Añejo options.
Where: available in Delhi and Mumbai
Cost: starting at ₹7,170
Also Read: The Ultimate Holiday Spirit Guide: 17 Handpicked Bottles For Christmas And New Year Gifts!
7. Beyonce’s SirDavis
Beyoncé’s transition from global music icon to whisky mogul has resulted in SirDavis, a luxurious whisky brand that pays homage to her roots. The whisky blends her family’s rich legacy with top-tier craftsmanship from Moët Hennessy and renowned Master Distiller Dr. Bill Lumsden. Named after her great-grandfather, a moonshiner from the Prohibition era, SirDavis reflects a deep connection to her heritage. Set to debut across select global cities, this $89 whisky is poised to win the hearts of both Beyoncé fans and whisky enthusiasts.
8. The Macallan’s TIME: SPACE Collection
For whisky aficionados, The Macallan’s TIME: SPACE Collection is one the biggest alcohol launches of 2024. This collection symbolises The Macallan’s 200-year journey and offers an unforgettable experience through two extraordinary whiskies. One is a vintage 1940 malt aged for 84 years, and the other is a vibrant 2018 single malt from the brand’s new distillery, offering a glimpse into the future of whisky-making. The collection also includes TIME: SPACE Mastery, a blend influenced by 14 exceptional casks, housed in dual-chamber vessels. Available in limited quantities, this is a collector’s dream and a true reflection of The Macallan’s craftsmanship.
9. Lillet
Lillet, the sophisticated French aperitif, is making waves in India with its Blanc and Rosé variants. This drink, crafted from Bordeaux wine and infused with fruits and spices, has long been associated with elegance. It’s the drink of choice for icons like James Bond and Hannibal Lecter, and it’s now available to elevate India’s cocktail culture. With its smooth and refreshing flavour, Lillet mixes beautifully into a variety of cocktails, making it the perfect summer companion. The launch in India is a significant step for Lillet, offering a touch of French sophistication to Indian drinkers.
10. Volcan de Mi Tierra
One of the biggest alcohol launches in 2024, Volcan de Mi Tierra, the ultra-premium tequila brand from Louis Vuitton-Moët-Hennessy, is setting new standards in the world of tequila. Known for its purity, this tequila is crafted with 100% Blue Weber Agave, with no additives, making it a standout in the tequila world. The Volcan portfolio includes Blanco, Reposado, Cristalino, and the exceptional Volcan X.A, which blends Añejo and Extra-Añejo tequilas into a masterful concoction. Volcan’s deep ties to Jalisco and its volcanic terroir shine through in every sip.
Where: Goa, Haryana, Mumbai, and Airports
Cost: starting at ₹10,267
11. Indri Single Malt Indian Whisky: House Of The Dragon Exclusive Edition
In an exciting collaboration with Warner Bros., Indri Single Malt Indian Whisky is releasing a limited-edition ‘House of the Dragon’ whisky inspired by the iconic TV series. With two expressions—House of Black and House of Green—this whisky collection offers a taste of Westeros through fine Indian craftsmanship. House of Black brings bold notes of toffee, chocolate, and peat, while House of Green exudes elegant fruitiness with hints of bananas, honey, and raisins. It promises to captivate both whisky enthusiasts and Game of Thrones fans alike.
Where: available in select premium outlets in India and exclusively at Delhi Duty Free
Cost: starting at ₹6,000
12. Mis Amigos Tequilas
Mis Amigos is taking tequila to new heights with its creative flavour infusions, starting with the delightful Chocolate Tequila. This liqueur combines the creamy richness of milk chocolate with a subtle tequila kick, making it perfect as an after-dinner drink or a party shot. At only 54 calories per 30 ml, it’s a guilt-free indulgence for chocolate lovers. The brand also offers a Strawberry Cream variant, catering to those with a sweet tooth and a love for the smooth, fruity side of tequila.
These biggest alcohol launches of 2024 offer something special for connoisseurs and casual drinkers alike.
Cover Image Courtesy: SirDavis/Instagram and Press Release
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