As 2024 comes to a close, it’s time to take a delicious trip down memory lane and revisit the food trends that took over the world—and made their way to India. From vibrant street treats to indulgent sweets and creative fusions, this year’s food scene was all about bold flavours, Instagram-worthy dishes, and culinary mashups that pushed the boundaries of taste. Whether you’re a foodie looking for the next big thing or just curious about what’s been trending, here’s a look at the international food crazes that made waves and captured hearts across the globe. Ready to dive into the tastiest trends of 2024? Let’s go!
International Food Trends That Went Viral In India In 2024
1. Tanghulu
Imagine biting into a glossy, candy-coated strawberry that cracks with a satisfying crunch, only to reveal the juicy sweetness of the fruit inside. That’s Tanghulu! This traditional Chinese street food became a worldwide obsession in 2024 when influencers couldn’t stop showing off its shiny finish and crunchy texture. Traditionally made with hawthorn berries, it evolved to include fruits like kiwis, grapes, and even oranges. Variations with exotic fruits took it to the next level. Its irresistible crackle made it a must-try, and foodies loved sharing their experiences of creating these sugary delights at home.
2. Dubai Chocolate Bar
Picture this: you’re holding a sleek, gold-embossed chocolate bar. As you break it open, a rich pistachio-green filling oozes out, revealing layers of creamy kunafa and pistachio butter surrounded by decadent milk chocolate. That’s the Dubai Chocolate Bar, a dessert that screams opulence! Infused with saffron and cardamom, this Middle Eastern-inspired treat became a social media sensation in 2024, with videos showing the dramatic reveal of its gooey interior. India embraced this trend with local chocolatiers creating their own luxe versions. Perfect for gifting or indulging, it quickly became a favourite for those looking to treat themselves to something truly special.
3. Feta Fried Eggs
Breakfast got a bold upgrade in 2024 with feta fried eggs, and it’s simpler than it sounds! The magic starts with crumbled feta sizzling in olive oil until it melts into crispy golden bits. Then, eggs are cracked right over the top, creating a savoury, cheesy base with perfectly runny yolks. This viral dish turned ordinary mornings into gourmet experiences, pairing beautifully with crusty bread or even fresh veggies. Feta fried eggs weren’t just a meal but an easy way to feel fancy every morning.
4. Cucumber Salad
Can a simple cucumber really steal the show? Thanks to Logan Moffitt, aka the “Cucumber Guy,” it absolutely did in 2024! His viral catchphrase, “Sometimes you need to eat an entire cucumber,” inspired millions to whip up fresh and creative cucumber salads. From tangy Asian-style dressings with soy and sesame to creamy Greek-inspired versions with yoghurt and dill, the options were endless. The trend hit India in a big way, with chaat masala, mint, and lime juice becoming popular additions. What made it so irresistible? The crunch, the freshness, and the sheer simplicity. Plus, with cucumber being affordable and healthy, it was a trend everyone could get behind.
5. Watermelon Sandwich
Think watermelon can’t replace bread? Think again! The watermelon sandwich made a huge comeback in 2024, and it was all about creativity. Thick slices of watermelon acted as the “bread,” with fillings ranging from savoury to sweet. Popular combos included mozzarella, basil, and balsamic glaze for a Caprese vibe, or feta cheese with arugula and chilli flakes for a punchy twist. In India, people loved stuffing it with spiced paneer, and chutneys.
6. Ramen Carbonara
Ramen carbonara was the ultimate comfort food mashup that took over 2024! People started with instant ramen packs and jazzed them up with cream, cheese, mushrooms, and fried eggs. Some adventurous cooks skipped the ramen spice packets altogether and made their own carbonara sauce, tossing it with the noodles for a unique twist. This trend wasn’t just about taste—it was about blending cultures in the most delicious way possible.
7. Butter Boards
Forget charcuterie—2024 was all about butter boards! Imagine a wooden board spread with creamy butter, topped with colourful herbs, edible flowers, nuts, and drizzles of honey or chilli oil. Served with warm bread, this trend made communal dining feel fancy and fun. The beauty of butter boards was their versatility—go sweet with cinnamon and sugar or savoury with garlic and smoked paprika. In India, chefs got creative with flavours like curry leaf butter or jaggery and nut mixes. They became a hit at parties and brunches, not just for their flavour but for how stunning they looked. Butter boards proved that sometimes, simple ingredients can steal the spotlight.
Which of these viral food trends of 2024 would you try first? Let me know!
Cover Image Courtesy: Canva
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