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Diriyah Tan: Diriyah Company Launches A New Pantone Colour To Honour Saudi Heritage

From mud-brick wonders to the colour of the future.

by Deeplata Garde
Diriyah Tan: Diriyah Company Launches A New Pantone Colour To Honour Saudi Heritage

Hold on to your paintbrushes because a brand-new shade is making waves in the world of design. Enter “Diriyah Tan,” the latest Pantone colour that is quickly becoming the talk of the town (and the world). Officially launched on April 9, 2025, this shade isn’t just a passing trend. It’s a vibrant, golden tribute to Saudi Arabia’s architectural heritage, especially its famous mud brick buildings. But this isn’t your average beige. Diriyah Tan brings the rich, earthy tones of traditional Najdi construction into the modern age with a splash of innovation.

Diriyah Tan: A New Hue For Saudi Arabia’s Cultural Revolution

Why should this colour matter? Well, Diriyah Tan takes inspiration from the golden-hued, sun-kissed mud bricks that define the traditional architecture of the Najd region. Think sun-drenched landscapes, centuries-old structures, and the beauty of simplicity. These aren’t just old buildings; they’re a part of Saudi Arabia’s story, one that weaves together heritage and modernity. Now, thanks to Diriyah Tan, you’ll see this rich history reflected not just in homes and palaces but in the city’s art, branding, and even promotional material. It’s a visual narrative that connects the past with the future in the most stylish way possible.

The Colour That Will Define A City

But Diriyah Tan isn’t stopping at just being a trendy colour. It’s part of a much bigger vision. The team behind it sees the colour as a key piece in building Diriyah as a global cultural destination. Future colour explorations might pull inspiration from the lush Wadi Hanifah, with its stunning natural landscapes, or from Saudi’s contemporary art scene, already making waves around the world.

While the city’s colour palette is still evolving, one thing is certain: Diriyah is making sure local artists and cultural leaders are in the driver’s seat. They’re working together to shape a visual identity that doesn’t just honour the past but also embraces innovation. Think of it as Saudi Arabia’s own version of mixing ancient art with futuristic vibes, where heritage fuels innovation and creates something truly unique.

Diriyah’s Transformation Into A Cultural Powerhouse

Diriyah isn’t just about colours, though. It’s quickly becoming a hotbed of development and cultural exchange. Since 2022, the city has welcomed more than 3 million visitors, making it a growing hub for both history buffs and modern enthusiasts alike. And if you thought it was just about the old buildings, think again. Diriyah’s future is anything but dusty.

From luxury hotels and residential communities to cutting-edge cultural venues like the Diriyah Arena and the Royal Opera House, the city is evolving at a rapid pace. The upcoming Bujairi Terrace is set to become Riyadh’s premier dining hub, complete with more than 20 global and local restaurants. And it’s just the beginning. Diriyah is set to host over 100,000 residents, workers, and visitors once it’s fully completed, offering a vibrant mix of everything from education to entertainment.

Also Read:After Riyadh, A.O.K Kitchen To Open Saudi’s Second Outlet With 78 Seats In Diriyah At…

The Future Is Golden

Diriyah Tan isn’t just a colour; it’s a symbol of the city’s rich history and its ambitious future. From art to architecture, this golden shade will shape how Diriyah is seen, both locally and globally. As the city continues to grow and develop, one thing is clear: Saudi Arabia’s commitment to preserving its heritage while embracing innovation is as bold and striking as the hue itself. 

Cover Image Courtesy: Diriyah Co/X, Canva

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First Published: April 10, 2025 4:24 PM