“Don’t Do It,” Mallika Dua Criticises Baker For Using Her Catchphrases Without Due Credit; Sparks Online Debate

Comedian and actor Mallika Dua recently criticised a YouTuber and self-taught baker for using her catchphrases without due credit.

by Tooba Shaikh
“Don’t Do It,” Mallika Dua Criticises Baker For Using Her Catchphrases Without Due Credit; Sparks Online Debate

Intellectual property and conversations around intellectual property rights are tricky. Unless handled with the sufficient nuance required, the conversation can be quite divisive. While some may want to be recognised for it, many may argue that in modern times, originality is a myth and that everything is inspired or influenced by everything that came before. Comedian and actor Mallika Dua recently criticised YouTuber and self-taught baker Shivesh Bhatia for using her catchphrases without due credit. This sparked a conversation online about what originality is and how can claims for it be justified.

Mallika Dua Criticises Baker Shivesh Bhatia For Using Her Catchphrases

Mallika Dua
Image Credits: @mallikadua/Instagram

Shivesh Bhatia is a digital creator, YouTuber and self-taught baker. In one of his recent videos, while trying out recipes in an air fryer, he imitates Mallika Dua’s comedic persona. He utters a few catchphrases that she popularised and was, in turn, recognised for.

If you have a favourite artist that you watch often, you may end up being influenced by them and repeating their popular phrases. This may be done unconsciously but it may happen. This is what Shivesh Bhatia claims happened as well. Admittedly a fan of Dua’s work, he apologised in a private chat with her when she called him out on it.

However, Dua pointed out that saying that he is a fan and was influenced by her might be an easy cop-out for him. She talked about how online creators often struggle with being credited for their work and Shivesh Bhatia failed to understand the gravity of the situation.

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Sparks Online Debate About Originality And Fair Use

Mallika Dua
Image Credits: @mallikadua/Instagram

This sparked an online debate. Dua bore the brunt of online trolling and criticism for what was thought to be an overreaction on her part. Many pointed out that the accented catchphrases for which she gained popularity were based on mimicry.

She imitated stereotypes of a particular group of people and so, many people questioned her claims of originality. This leads to a larger conversation about what originality constitutes for which social media may not be an adequate platform.

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Do you agree or disagree with Mallika Dua’s criticisms? Do you think that a space as factious as social media is the correct one to discuss such nuanced topics as originality and intellectual property rights? Let us know in the comments section below!

Cover Image Credits: @mallikadua and @shivesh17/Instagram

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First Published: August 30, 2024 1:35 PM