Lavazza, the renowned Italian coffee company, is thrilled to announce its collaboration as the Official Coffee Partner of Dubai Fashion Week. This prestigious event, standing alongside fashion weeks in New York, London, Milan, and Paris, serves as a global stage to exhibit Dubai’s fashion excellence and creativity.
Collaboration Of Lavazza & Dubai Fashion Week
One of the exciting highlights of this partnership is “The Lavazza Lounge.” This exclusive lounge will welcome guests to immerse themselves in a diverse array of coffee experiences. The Lavazza Lounge’s menu will feature a fusion of classic coffees and innovative “Coffeetails” (coffee cocktails), showcasing Lavazza’s signature coffee designs, meticulously crafted at the innovation centre in Italy, and exclusively available at Lavazza’s flagship stores.
Sara Yousef, MEA Marketing Manager at Lavazza Group, expressed her enthusiasm for the collaboration, emphasizing the shared commitment to excellence and innovation between Lavazza and Dubai Fashion Week. The partnership is seen as an opportunity to merge the realms of fashion and coffee, offering a memorable experience for all participants.
Embark On An Exclusive Coffee Journey
Lavazza’s presence at Dubai Fashion Week illustrates the brand’s dedication to globally delivering the finest coffee. Also, it is building on successful campaigns during Milan and London fashion weeks. Lavazza brings its passion for excellence and innovation to Dubai’s heart. It will be showcasing its commitment to promoting art and culture. As it has been seen in its iconic annual calendars featuring contributions from renowned artists.
Founded in 1895 by Luigi Lavazza, the brand has transformed the coffee landscape with its innovative blends. It is growing from a single store in Turin’s historic centre to becoming one of the world’s largest coffee companies. It has been operating in over 140 countries.
DFW attendees will appreciate the latest fashion trends and also relish the rich flavours and heritage of Lavazza coffee.
The Lavazza and Dubai Fashion Week partnership underscores their mutual commitment to innovation, quality, and style. Also, attendees at DFW will savour the latest fashion trends and indulge in Lavazza coffee’s rich flavours and heritage. This collaboration promises to elevate the overall Dubai Fashion Week experience for all participants.
Cover Image Courtesy: Press Release