What started with sustainable hoodies and feel-good leggings is now prepping up to offer good coffee and small bites! The renowned apparel brand, Dubai’s beloved homegrown athleisure brand, The Giving Moment, just soft-launched its very first cafe, and the city’s caffeine lovers are already drooling.
UAE’s Homegrown Athleisure Brand, The Giving Moment, Set To Open A Cafe In Dubai
The announcement came quietly through an Instagram story, no loud banners, no grand press release. Just a casual drop that their flagship City Walk store now houses a full-fledged café. But if you’ve followed The Giving Movement’s journey, you’ll know they don’t do anything by halves. And judging by the packed soft launch, they’ve already brewed up serious curiosity.
This new café concept isn’t just a spot for an espresso between shopping sprees. It’s been described as a space where coffee meets culture and community. The team has been working behind the scenes to craft something intimate, inspiring, and perfectly on brand, down to the recycled coffee cups and ethically sourced beans.
A Movement That Keeps On Giving
The Giving Movement isn’t just another clothing label with a minimalist aesthetic. Since launching in 2020, it’s become one of Dubai’s greatest homegrown success stories. Their secret? Purpose. For every item sold, AED 15 goes straight to charity partners Dubai Cares and Harmony House.
With their café venture, the brand continues to blur the lines between retail and real-life connection. In a city that moves fast, they’re creating a space that encourages people to slow down, sip and connect over more than just fashion.
Apparel Brands Love Their Beans
The Giving Movement isn’t alone in this café-clothing crossover. Globally, we’ve seen fashion houses blend caffeine with couture. In Dubai, Kate Spade and Coach stirred up interest with temporary pop-up cafés inside Bloomingdale’s. Ralph Lauren brought us a slice of Fifth Avenue with Ralph’s Coffee at Mall of the Emirates. Then there’s Tiffany & Co’s Blue Box Café in The Dubai Mall, a permanent spot that lets you have breakfast at Tiffany’s.
Also Read: Five Guys Is Celebrating 10 Years In UAE By Giving Exclusive Merch, 360° Camera Experience & More!
The Buzz Is Brewing
While the full menu, opening hours, and launch date of The Giving Movement Café remain under wraps, one thing’s clear. It’s about community, sustainability, and adding another layer to a brand that’s already woven into the city’s identity.
Cover Image Courtesy: The Giving Moment/Website
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