A distinctive trend is reshaping Saudi Arabia’s real estate landscape. Introducing the concept of branded residences where luxury fashion luminaries collaborate with developers. The result? Luxuriously crafted exclusive and stylish living spaces. A notable indication of this trend is Etoile by Elie Saab. This marks the Lebanese designer’s inaugural foray into the kingdom’s real estate realm.
Etoile by Elie Saab Unveils First Branded Residence In KSA
This is a brainchild of Dar Al Arkan, a leading real estate powerhouse in Saudi Arabia. He has meticulously collaborated with Corporate Brand Maison, the global licensing agent of Elie Saab. Etoile by Elie Saab introduces an array of three and four-bedroom villas. Notably, the Wadi Villas, a distinctive feature of this project, celebrates uninterrupted vistas of the captivating Wadi Hanifa, Riyadh’s most iconic valley.
Strategic Location In SEDRA
Nestled within SEDRA, Riyadh’s pioneering integrated community spans over 20 million square meters. These villas are strategically positioned and designed to foster communication, interaction, and a healthy lifestyle. SEDRA sits north of Riyadh, proximate to Princess Nourah Bint Abdul Rahman University, and to the south of King Khalid International Airport.
Life at SEDRA is surrounded by lush green spaces, sports facilities, mosques, medical centres and more. From community centres to restaurants and cafes, SEDRA has carefully created the best of
Elie Saab’s Signature Touch
Etoile by Elie Saab mirrors the signature flair and elegance synonymous with the Lebanese maestro’s haute couture. He’s renowned for creating masterpieces and ready-to-wear collections, gracing celebrities and royalty globally. The interiors boast a symphony of shapes, intricate textiles, and opulent neutral hues, crafting an ambience of regal brilliance. Sumptuous wall coverings, champagne metal finishes, and luxurious Pillassandro floor tiles further contribute to an ethereal atmosphere upon entry.
The Allure of Branded Residences
Globally, branded residences are gaining traction, particularly in the luxury real estate sphere. This concept seamlessly intertwines the prestige and quality of a renowned brand with the comfort and convenience of home. Beyond aesthetics, branded residences offer a myriad of advantages, encompassing premium design, superior service, enhanced security, and elevated resale value.
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The Saudi Phenomenon
In Saudi Arabia, the surge in demand for luxury home aesthetics aligns with the rise of branded residences. This phenomenon resonates with the evolving social and economic landscape, catering to the tastes and aspirations of the kingdom’s affluent and sophisticated clientele. Beyond luxury, these residences serve elements of traditional architecture and modern technology, reflecting the rich cultural heritage of the country.
Etoile by Elie Saab emerges not just as a residential project but as a testament to the evolving landscape of luxury living in Saudi Arabia. It signifies the fusion of real estate and fashion, creating living spaces that transcend the ordinary and redefine opulence. As branded residences carve a niche in the kingdom’s real estate narrative, Etoile by Elie Saab stands as a beacon, inviting residents into a world where signature style meets architectural brilliance, elevating the concept of home to new heights.
Cover Image Courtesy: ElieSaabMaison/Instagram
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