There are many incredible stories out there of people turning their fortunes around after life has thrown several challenges their way. One such incredible story is that of Prateek Suri, who is the youngest Indian billionaire of Africa. The founder of Maser Group, here’s his journey and how he became the successful man that he is today.
Kamiya Jani Interviews Prateek Suri, The Founder Of Maser Group
On the latest episode of Stories from the UAE, Kamiya Jani, our Editor-in -Chief interviewed Prateek Suri, who is the youngest Indian billionaire in Africa. Born in a Delhi-based family, the situation was so dire at home that his family was forced to sell off their home in GK. Today, he is the owner of a $5 billion empire. He is one of the many Indian entrepreneurs who are changing the business landscape around the world. The founder of Africa’s Maser Group, it is a company that attained an annual revenue of $1 billion in 2023 and then went on to get acquired for $5 billion, which is about 40,000 crores.
The Story Of Maser Group
The journey of the group started in Dubai and Prateek Suri was the brain behind this. Regarded as the youngest Indian billionaire in Africa, he revealed that business was in his very DNA. But before we tell you all about his journey, it’s important to know about the Maser Group. It offers high-quality, affordable tech, making it accessible to millions. Founded in 2012, it offers everything from smart televisions to washing machines and other electronics.
Although Prateek was sent to Dubai to study and get a job, he was destined for something greater. He started off with door-to-door sales at a time when businesses were rushing to get online back in 2011. However, later he set his sights on electronics business. He started to import electronics to India from different branches.
But later he realised that he could start his own brand! It was through his own funding and help from family and friends that he was able to start with the first shipment. Realising that the market was already saturated, ge decided on the online platform. And it was during this time when a huge shipment coming from China, which included 40 containers, got stuck due to a change in regulations. When he redirected the shipment to Dubai, he discovered that 80% of his products were being purchased by Africans.
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The Journey Wasn’t Without Challenges
So, this disastrous moment actually turned out to be an opportunity in disguise. Yes, he set his sights on the African market, where he tapped into the demand that no one else was trying to do. As every country has different rules and regulations in the continent, it can be quite challenging, but he took on this with determination. To ensure that his products stood out from others, he always bought the components from manufacturers and not dealers so that quality control was in place. Navigating through the rising prime rates, he has truly come out on the top.
He later went on to publish a book called ‘Gateway To Africa,’ which talks about his journey and his experiences. It also talks about how to do business in Africa
In fact, he ended up buying the house that they had to sell due to his emotional attachment. The story is quite inspiring, isn’t it? Well, you know his story is a testament to the fact that manifestation and hard work can result in a successful life.
Cover Image Courtesy: Internal
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