Have you ever craved something so specific during pregnancy that you’d do almost anything to satisfy it? Well, Sarah Hamouda, a British-Egyptian entrepreneur, took that craving to a whole new level, turning it into one of Dubai’s most viral and lucrative chocolate brands. Yes, you read that right, a chocolate empire, all thanks to a pregnancy craving. Let’s dive into how a simple desire for a sweet treat spiralled into Fix Dessert Chocolatier, a multi-million-dollar business that’s taking over social media, one decadent chocolate bar at a time.
FIX Dessert’s Dubai Viral Chocolate Was The Brainchild Of Sarah Hamouda!
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It all started in 2021. Sarah, pregnant and tired of the same old chocolates on supermarket shelves, couldn’t find the perfect sweet treat to match her specific cravings. So, she did what any resourceful person would do, she decided to create her own. After all, why settle for less when you can have the perfect combination of rich, creamy chocolate and flavours that tell a story?
Teaming up with her husband, Yezen Alani, they set out to blend rich, European chocolate with bold Middle Eastern flavours like pistachio and knafeh. Together, they perfected their first batch, and voilà, Fix Dessert Chocolatier was born. At first, their little venture didn’t set the world on fire. But sometimes, success doesn’t happen overnight. Sometimes, all it takes is one viral moment.
The Moment Everything Changed
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Enter 2023, when the magic truly happened. A social media influencer, armed with her ASMR microphone, shared a video featuring Fix’s “Can’t Get Knafeh of It” bar, a creation so indulgent it could make your taste buds do a happy dance. Within minutes, the video went viral. People couldn’t get enough of the unique combo of crispy knafeh, pistachio, and gooey chocolate. The video sparked a social media frenzy, and before Sarah knew it, her little chocolate brand had gone global.
From that moment, Fix was everywhere. The brand quickly gained popularity on TikTok, Instagram, and beyond. Influencers were chomping down on bars, foodies were raving about the taste, and Dubai’s sweet tooth had officially met its match. That’s how a pregnancy craving turned into a worldwide sensation. One chocolate bar and a viral video were all it took to send Fix Dessert Chocolatier into the stratosphere of success.
Also Read: Get Your Viral Dubai Chocolate FIX Satisfied At Dubai Duty Free; Hurry Up, Limited Time Offer!
Did You Try The Range Of Flavours?
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The brand’s offerings go beyond basic chocolate bars. Expect mind-blowing flavours like Mind Your Own Buiscoff”, “Butter to be Safe than Salty”, “Cereously Chewsy”, “Donut be Latte”, “Pick Up a Pretzel”, “Catch Me If Pecan and more! Sarah and Yezen have turned dessert into an experience, infusing familiar Middle Eastern sweets with luxurious chocolate, making every bite feel like a mini celebration.
Cover Image Courtesy: FIX Desserts Chocolatier/Instagram
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