During the ongoing SIAL Paris 2026, the world’s largest food exhibition, Punjab Chief Minister Bhagwant Mann launched ready-to-eat Rajma and Chitte Chhole, taking Indian food to Western markets. Here’s what you need to know about the event and why this launch is important at SIAL Paris 2026.
Bhagwant Mann Launches Punjabi Dishes At Paris Food Show
The Chief Minister of Punjab, India, Bhagwant Mann, took to his official X account to share an important update. Calling it a “matter of great pride for the farmers and cooperative institutions of Punjab”, he mentioned that he recently inaugurated the MARKFED stall at the ongoing food exhibition, Salon International de l’Alimentation (SIAL) Paris.
The CM launched two new products under the Sohna brand: chickpeas in brine, or Chitte Chhole, and red kidney beans in brine, or Rajma. Now, people all over the world will be able to enjoy the taste of high-quality, authentic Punjabi food. Plus, the launch also aims to help boost farmers’ incomes and ensure that Punjabi food establishes its identity in international markets.
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Other Traditional Punjabi Dishes At The Exhibition
According to Hindustan Times, the product range showcased at SIAL Paris also included ready-to-eat Punjabi dishes such as Sarson Ka Saag, Dal Makhani, Rajmah, Kadhi Pakora, Amritsari Chana and other traditional meals.
Reportedly, Punjab’s CM also spoke about the potential of farmers, entrepreneurs and industries in Punjab. According to him, they have the potential to compete in international markets. Through initiatives like SIAL Paris, the authorities are opening new doors for farmers. It will also help create international opportunities and make Indian food products more accessible to people living abroad.
You would be interested to know that SIAL is the world’s largest food industry trade show and is held every two years in Paris. At this event, food companies from all over the world come together to showcase their products.
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What do you think of this launch?
Cover Image Courtesy: @BhagwantMann/X and Canva Pro/vm2002
FAQs
Where does SIAL happen?
SIAL Paris takes place in Paris, France.
Where is Paris?
Paris is the capital city of France, in Europe.
