Swiggy Instamart is growing its network and has now started operations in 11 new cities across India. With this new expansion, the quick commerce platform brought its total operational cities to 43! The platform is expanding its presence in a new city every 28 hours ahead of the festive season. Scroll on to learn more about this.
Swiggy Instamart Now Operational In 43 Cities Across India
In March this year, Swiggy Instamart was operational in 27 Indian cities. Now, ahead of the festive season, the quick commerce platform has expanded its operations in 43 cities across India! In the last two months, they launched operations in Rajkot, Thrissur, Mangalore, Kanpur, Udaipur, Warangal, Salem, Amritsar, Bhopal, Varanasi, and Ludhiana.
A strong uptake for quick commerce services in Tier 2 and 3 cities has been noticed in this expansion. According to Swiggy Instamart, this strategy reflects its commitment to making everyday needs accessible and convenient for customers across India. While the company insists on the densification of Swiggy Instamart’s store network in major metro cities, they are also exploring new markets for future growth.
People in these new cities have also welcomed Swiggy Instamart with open arms! Reportedly, a store in Mangalore set a new benchmark and reached 1,000 orders in a single day. This is way faster than many larger metro cities. Also, Thrissur has emerged as one of the fastest cities for Instamart. A store in this city was able to deliver over 1,000 orders with a delivery time of less than 4 minutes.
Also Read: Swiggy Charges A Delivery Fee Of ₹83 For 100 Metres; Netizens Say, “Le Aao Jake”
Partnering With Local Brands That Resonate With Regional Preferences
To expand its reach, Swiggy Instamart is partnering with local brands and vendors in these new cities. The aim is to enhance the offerings and provide customers with products that resonate with their regional preferences. For example, in Mangalore, Instamart customers can shop for items from Narans Foods and Ideal Ice Cream. Similarly, for Bhopal and Thrissur, customers can find products from popular local brands Top N Town Breads, Andaah, Milma Milk, and Navua Bakers on the platform.
Also Read: Swiggy Launches Incognito Mode For Ordering Food; A Bid To Ensure Privacy Of Users
From bringing services to Tier 2 and Tier 3 cities to understanding the need to make local brands available, Swiggy Instamart understood the assignment!
Cover Image Courtesy: Canva (representative image)