India’s liquor landscape is brimming with innovation, and the recent launch of new alcohol brands has set the stage for exciting experiences for enthusiasts and casual drinkers alike. From single malts that celebrate the essence of iconic Indian cities to rums that capture the rebellious spirit of the Chambal Valley, these new entrants are pushing boundaries, blending tradition with modern sophistication. Here’s a look at the new alcohol brands redefining India’s alcohol scene.
New Alcohol Brands In India
1. Indri Single Malt—’The City Series’ Bengaluru Duty-Free Exclusive
Indri Single Malt’s debut ‘City Series’ kicks off with a stunning Oloroso-Sherry cask expression, available exclusively at Bengaluru Duty-Free. Crafted as a tribute to the city, this whisky captures the dynamic essence of Bengaluru, blending tradition and modernity in each bottle. With a bold 58.5% ABV, it opens with rich aromas of sweet caramel, fresh red fruits, and delicate spices, with a palate featuring luscious red berries, toffee, vanilla, and gentle spices. The design celebrates Bengaluru’s iconic landmarks, making it more than just a drink—it’s a journey through India’s Silicon Valley.
Where: Duty-Free, Terminal 2 Departure, Kempegowda International Airport, Bengaluru
Cost: ₹9,500 approx.
2. Six Brothers Small Batch (Original)
Six Brothers Small Batch introduces the world’s first luxury heritage spirit, setting a new standard in India’s spirit landscape. Double-distilled in copper pot stills and platinum-filtered, this premium drink highlights the essence of the Mahura flower. With a balanced texture, it’s perfect for both sipping and highball cocktails, earning a place in the hearts of mixologists. Crafted by South Seas Distilleries, Six Brothers boasts a century-old legacy, blending traditional craftsmanship with modern luxury.
Where: Maharashtra
Cost: ₹2,492
3. Daku Rum
From the makers of Chambal Gin, Bapuna Alcobrew brings the daring Daku Rum, inspired by the rebellious Chambal Valley. Daku Gold is an unaged rum with a deep gold hue and rich notes of sherry, caramel, and cinnamon, aged in oak barrels. Daku Silver offers a bright, crisp experience, with vanilla and nutmeg dancing on the palate. Both have earned international acclaim, winning prestigious awards for their bold flavours and exceptional craftsmanship.
Where: Available in Goa and Maharashtra,
Cost: starting at ₹1,690
4. The Glenlivet 200-Year Anniversary Pack
Celebrating two centuries of whisky craftsmanship, The Glenlivet marks its 200-year milestone with a limited-edition pack. Since its establishment in 1824, The Glenlivet has been a pioneer, earning royal approval and redefining single malt whisky. The commemorative design by Studio Berdi reflects the brand’s journey from humble beginnings to global icon. This limited release is a must-have for whisky lovers, encapsulating The Glenlivet’s legacy of innovation and excellence. Available in select cities in India, this special pack is a collector’s dream, celebrating the whisky’s enduring spirit of “forever moving forward.”
5. FILTR Martini by Stranger & Sons & Subko
Blending the magic of South Indian filter coffee with gin, Stranger & Sons presents the FILTR Martini. This unique collaboration with Subko reimagines the classic Espresso Martini, offering a cocktail inspired by the iconic Kaapi ritual. Featuring speciality coffee and gin, the FILTR Martini delivers bold, rich flavours with a touch of froth. Shake it well, top it with the included Vanilla garnish spray, and indulge in a cocktail that blends tradition with modern mixology.
Where: Available in Goa and Maharashtra
6. Frizzano Sparkling Wine—Brut & Brut Rosé
India’s premier sparkling wine producer, Good Drop Wine Cellars, introduces Frizzano Sparkling Wine in two variants—Brut and Brut Rosé. The Brut offers a crisp, refreshing taste of citrus and green apple, while the Brut Rosé enchants with ripe berries and floral hints. Ideal for chic rooftop soirées or high-energy parties, Frizzano promises to elevate any occasion. The star of the show is the Jeroboam, a 3-litre bottle designed to make a grand statement at celebrations, transforming each toast into an unforgettable moment of style and flair.
7. Bom Bay Blanche, Premium English Dry Gin by Octaga Green
Infused with botanical richness and Indian spices, Bom Bay Blanche by Octaga Green takes gin to a whole new level. Crafted through an intricate eight-step distillation process, it combines the elegance of English gin-making with exotic Indian botanicals for a smooth, crisp finish. Recognized with global accolades, including a Bronze at the IWSC in London, this gin perfectly balances tradition and innovation. Octaga Green’s commitment to sustainability ensures that every sip of Bom Bay Blanche reflects eco-conscious production without compromising quality.
Where: available at select retail outlets and Ministry of Defence (M.O.D.) stores across 18 states throughout India and 5 countries
Cost: ₹2,386 approx.
8. Chandon Vintage 2015
Chandon India marks its 10-year milestone with the highly anticipated launch of Chandon Vintage 2015, a limited edition that encapsulates the brand’s pioneering spirit in India’s luxury sparkling wine market. Crafted from the first grape harvest at their Nashik winery, this vintage blend is a celebration of craftsmanship and innovation. With vibrant floral and peachy notes, accented by zesty freshness and subtle toasty undertones, Chandon Vintage 2015 has been meticulously aged to perfection for over eight years.
Where: Available at the Chandon Nashik winery and select premium retail partners in Mumbai
Cost: ₹6,000
9. Volcan X.A. Xtra Assemblage
Volcan X.A brings the artistry of Mexican tequila to Indian shores with its masterful blend of three aged tequilas—Añejo, Extra-Añejo, and Reposado. Known for its smooth richness, this additive-free tequila offers a taste profile that is both complex and balanced. The blend highlights the sweetness and smoothness of the Reposado, while the Añejo and Extra-Añejo add layers of aromatic depth and sophistication. Ideal for sipping neat or over ice, Volcan X.A’s velvety notes of vanilla, caramel, and dried fruits are complemented by a subtle spice, making it a premium choice for connoisseurs and cocktail enthusiasts alike.
Where: Mumbai, Goa, and Kolkata
Cost: starting at ₹30,865
10. The Crafters Stamp Rare Artisan Blended Whisky
The Crafters Stamp, one of the top new alcohol brands, is crafted to cater to the discerning tastes of Millennials and Gen Z, offering a refined yet approachable whisky experience. A harmonious blend of Scotch malts aged in Bourbon and sherry oak casks, mature Indian malts, and Indian grain spirits, it delivers an enchanting sensory journey. Each sip reveals layers of toffee caramel, oak, and vibrant summer fruits, with a subtle hint of floral bouquets and vanilla.
Where: Uttar Pradesh
Cost: ₹950
11. Matsya Triple Reserve Blended Whisky
Matsya Triple Reserve offers a blend that resonates with the new generation of whisky enthusiasts—cool, vibrant, and unforgettable. Priced affordably, it presents an extraordinary mix of bourbon and sherry cask-aged Scotch malts, matured Indian malts, and Indian grain spirits. The result is a whisky rich in aromatic vanilla, sherry notes, and the smoothness of honey. Matsya is perfect for young consumers looking for a whisky that is both affordable and packed with character.
Where: Uttar Pradesh
Cost: ₹690 approx.
12. Glenmorangie’s Elemental Masterpiece: Azuma Makoto 23 Years Old arrives in India
Glenmorangie’s collaboration with Japanese botanical artist Azuma Makoto has resulted in an extraordinary release—the Azuma Makoto 23 Years Old, a limited edition Highland Single Malt Scotch Whisky. This whisky, aged for 23 years, offers a complex bouquet of floral notes, rain-soaked moss, and earthy whispers, reflecting the beauty of the natural world. The partnership between Glenmorangie’s Director of Whisky Creation, Dr Bill Lumsden, and Azuma Makoto celebrates the Japanese concept of shinra bansho—nature’s all-encompassing harmony. The whisky’s packaging is adorned with Azuma’s intricate botanical sculpture, a masterpiece inspired by the whisky’s layered flavours.
Where: Delhi Duty Free
These new alcohol brands promise to elevate the alcohol landscape in India.
Cover Image Courtesy: Press Release