From Iconic Brews To Bold Bubbles, DeVANS Enters Non-Alcoholic Space With Godfather Soda!

DeVANS Modern Breweries Ltd., a name well-known for its popular alcoholic drinks, is now stepping into the fresh and exciting world of non-alcoholic beverages. Their new product, Godfather Soda, is a lively, fizzy drink made especially for young people who want a tasty, convenient drink on the go. With this launch, DeVANS is entering a growing market where more and more people are looking for cool, alcohol-free options that fit their active lifestyles.

DeVANS Launches Refreshing And Bold Godfather Soda

This is the first time DeVANS is launching a non-alcoholic beverage, and it comes at the perfect moment. Godfather Soda is all set to become the go-to drink for India’s youth looking for something refreshing. More than a regular soda, this drink is all about boldness, creativity, and living life with full energy.

DeVANS isn’t just launching a soda; they’re launching an experience. After the success of the Godfather anthem last year, the brand is now diving deeper into youth culture through dance. This initiative will channel one of the most popular forms of self-expression among Gen-Z and millennials today.

Making this launch even more special, DeVANS has joined hands with choreographer Melvin Louis to run an exciting campaign called “The Legendary Hook Off Contest.” This nationwide dance competition will bring young people together in a celebration of creativity, movement, and fun.

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Here’s How The Contest Works

Music and dance are universal ways that Gen-Z and millennials communicate and connect with each other today. By using these languages, Godfather Soda is building a strong relationship with the new generation. The contest invites dancers from across India to show off their best “hook step.” Contestants aged 21 and above can join the fun by posting their dance videos on Instagram and tagging the brand’s handle @godfatherzone. 

Melvin Louis’ dance studio has also been turned into the Godfather Legendary Zone, a special place where the magic of dance comes alive. Contestants will compete both online and in person, making this contest a truly nationwide celebration of dance. Adding to the excitement, the contest winners will also get to dance with Melvin Louis and appear in the next Godfather Soda video.

So, whether you’re participating in the contest or simply looking for a refreshing sip, get your hands on Godfather Soda right away!

Cover Image Courtesy: Supplied