The Korean wave, or Hallyu, is sweeping across India like never before—first taking over our screens, then our skincare shelves, and now, our plates. K-dramas continue to dominate Netflix, with shows like Squid Game and BTS-inspired content capturing global attention. Alongside, K-beauty has redefined skincare routines with its glow-boosting serums and innovative rituals that have become household staples. And now, the wave has reached our taste buds. From ramen lovers to curious foodies, Korean flavours are popping up everywhere—whether it’s a fiery twist at McDonald’s or a bold new noodle launch. Brands are tapping into the craze, giving everyday snacks and fast food a delicious Korean spin.
Korean-Inspired Flavours Across Your Favourite Brands
1. Knorr’s Squid Game-Inspired Ramen
Knorr has entered the K-food scene with its new Korean-style instant ramen, inspired by the hit series Squid Game. Bold, spicy, and packed with umami, this ramen is perfect for those late-night K-drama cravings. The packaging, with its striking red and edgy graphics, mirrors the intensity of the show, making it hard to miss on the shelf. Whether you’re watching your favourite series or craving something different for dinner, this ramen brings the heat and drama with every bite.
2. McDonald’s Goes K-Food With A Limited Menu
McDonald’s is hopping on the K-food trend with a limited-edition Korean-inspired menu. Think fiery gochujang sauce – Korea’s famous blend of spice, sweetness and umami – layered into everything from burgers to fries. Highlights include the Korean McAloo Tikki, a spicy spin on the classic, and the Korean McSpicy Paneer and Chicken burgers, both packed with crunch, heat and that signature Korean kick. Don’t miss the Korean McAvoy Fries, topped with gochujang and cheesy chipotle sauce, or the zingy Yuzu-Fizz drink that balances all that spice with citrus freshness. For an extra punch, the Korean Spice Mix Seasoning adds umami magic to nuggets and fries.
3. Maggi’s Korean Fusion Noodles Are Here
Maggi’s latest offering brings a Korean twist to their classic instant noodles, adding a punchy, umami-rich spice mix for extra flavour. The noodles themselves are thicker and chewier, providing a satisfying texture. This fusion version is perfect for those craving a quick snack with a bit more excitement than the usual. It’s the ideal choice when you’re after something spicy, savoury, and full of character in just minutes.
4. Lay’s Brings Korean Flavours To Their Crisps
Lay’s is taking your snack game global with its brand-new Flavours of the World range—and yes, Korea made the cut. Known for staying on top of pop culture trends (remember those IPL flavours?), Lay’s is now riding the Hallyu wave with a bold and exciting Korean Chilli flavour, alongside Mediterranean Pizza and Mexican Salsa. Inspired by the spicy, umami-packed tastes of Korean cuisine, the Korean Chilli variant is a crunchy companion for your next K-drama binge.
5. Wendy’s Heats Things Up With A Fiery Korean-Inspired Menu
In collaboration with Rebel Foods, Wendy’s is the first QSR brand in India to bring Korean-inspired fast food to the table, and it’s already a hit. From fiery Korean Fried Chicken Burgers to bold Kimchi Nuggets and Tenders, the lineup is packed with punchy flavours that fans can’t seem to get enough of. The brand is leaning into the K-wave through eye-catching content too—think anime-style visuals, mukbang-inspired videos, and spicy reels that match the food’s vibe. The Korean-inspired treats are now available across all Wendy’s outlets and delivery platforms.
What makes these K-food launches so successful is the perfect blend of flavour and pop culture. It’s a deliciously trendy way to stay in touch with the latest global food and entertainment phenomena. So, what are you waiting for? Time to indulge in the K-food craze!
Cover Image Courtesy: Supplied and Laysindia/Instagram
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