Are you a shopaholic who loves a good bargain? Well, tie your laces as Dubai is ready to set you up for the biggest Summer Sale ever! Dubai Summer Surprises (DSS) is back starting June 27th to August 31st, 2025. This season promises more offers, prizes, and entertainment. Clear your calendars for the next 66 days as the city is set to transform into a shopping haven with mega raffles, entertainment, and amazing offers.
66 Days of Fun: Dubai Summer Surprises 2025 is Here!
DSS 2025 is stepping it up with three specially curated retail seasons, so you’re sorted all summer:
-
Summer Holiday Offers (27 June – 17 July)
- Discounts from 25% to 75% across fashion, beauty, tech, homeware, and more.
- Mall promotions you don’t want to miss.
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DSS Sales Season
- Nine weeks of offers from 800+ brands at over 3,500 stores across the city.
It’s basically the perfect excuse to upgrade your wardrobe, revamp your home, or treat yourself guilt-free.
Opening Weekend: Free Concerts & Entertainment
DSS kicks off with some proper entertainment lined up across Dubai malls. The shows are free, so no excuses!
27 June – Dubai Festival City Mall
- Japanese dance star Sabrina
- Palestinian-Jordanian pop sensation Reina Khoury
28 June – City Centre Mirdif
- Syrian singer Al Shami
- Indie rock legends Jadal
Other Must-See Acts:
- Miami Band & Mutref Al Mutref – Coca-Cola Arena (28 June)
- Banah at Jazziyat – Dubai Opera (27 June)
- A Tribute to Adele – QE2 Theatre (27-28 June)
- Atul Khatri’s Comedy Show – Dubai College (28 June)
- We Call It Ballet – Zabeel Theatre (28 June)
- Pinoy Comedy Mixtape – DWTC (29 June)
Mega Raffles & Promotions You’ll Love At Dubai Summer Surprises
What’s DSS without those big-ticket prizes? Here’s what’s up for grabs:
- Polestar 4 LRSM – Win it at Dubai Festival City Mall
- SHARE Millionaire Activation – At Majid Al Futtaim malls
- Win a Soueast S06 – Dubai Outlet Mall
- Shop, Win, Drive – Dubai Festival Plaza
- Slide Into Summer Surprises – Mercato Mall, featuring circus acts, comedy shows, and a giant slide
Also, the Interiors Warehouse Sale at DWTC (27 June – 5 July) means up to 55% off luxury furniture brands like Giorgio Collection and Michael Amini. Time to redo your majlis?
Loyalty Rewards, Lucky Draws & More
- Tickit & AURA members get access to exclusive prizes and giveaways
- Lucky Receipt Promotion (27 June – 17 July) with 210 prizes
- Dubai Gold & Jewellery Group Raffle and VISA Jewellery Program for luxury wins
Stay Fit & Have Fun – DSS Indoor Runs
The UAE summer heat’s no joke, but DSS keeps you active indoors:
28 June – Dubai Hills Mall Indoor Run (by Skechers
- There are 1 km, 2.5 km, 5 km or 10 km to select from
- Fitness enthusiasts and families should participate
Dine, Stay, Repeat – Amazing Hotel & Dining Deals
This summer, enjoy Dubai’s famous luxury without burning your wallet:
- 100+ hotels and 15+ attractions with exclusive DSS packages
- DSS Entertainer App launches 27 June with 7,500+ buy-one-get-one-free deals for only Dhs195
- Valid for three months across spots like:
- Wild Wadi Waterpark
- Motiongate Dubai
- IMG Worlds of Adventure
- Restaurants like Asia Asia, STK, At.mosphere
Also Read: Dubai Summer Surprises Returns This June For 66 Days Of Incredible Offers, Concerts & More
Modesh & Dana Return For Family Fun
The adorable DSS mascots, Modesh and Dana, are back! Catch them with roaming entertainment, giveaways, and family activities:
28 June – Dubai Festival City Mall
29 June – City Centre Mirdif
30 June – Ibn Battuta Mall
Even More Summer Highlights:
- DSS Gahwa Beats – Coffee pop-ups every Saturday from 26 July to 31 August
- Beat the Heat DXB Concerts – 4 to 13 July
- Summer Restaurant Week – 4 to 13 July
- 10 Dirham Dish – August’s foodie favourite
So, mark your calendars, wear comfy shoes and go satisfy that shopholic in you.
Cover Image Courtesy: Visit Dubai/X
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