GRM Overseas, India’s Leading Exporter Of Basmati Rice, Ropes In Salman Khan As Their New Brand Ambassador

GRM Overseas, one of India’s leading exporters of basmati rice, has roped in Bollywood superstar Salman Khan as its brand ambassador for its basmati rice and wheat flour products. The brand believes its ethos aligns with Salman Khan’s image, particularly for its 10X brand range.

Salman Khan Roped In As The Brand Ambassador For GRM Overseas

One of India’s leading exporters of basmati rice, GRM Overseas, has welcomed Salman Khan as its new brand ambassador. The brand has roped in the Bollywood superstar for its 10X brand of basmati rice and 10x Shakti brand of wheat flour. Keeping in mind Salman Khan’s unparalleled popularity and down-to-earth persona, GRM Overseas believes he is an ideal ambassador for their brand. They believe that Salman’s image fits perfectly with this range of products and their brand ethos.

Talking about their new brand ambassador, Atul Garg, Managing Director, said, “We are incredibly excited to have Salman Khan join the GRM family. We found Salman’s mass appeal and fanbase to be a perfect match for our 10X brand range of Basmati Rice and 10x Shakti range of Wheat Flour.”

Salman Khan, too, shared his excitement about his new association and said, “I’m excited to partner with GRM, a brand that shares my belief in the importance of quality and authenticity. I believe we can inspire more people to make healthier, more conscious food choices in their daily lives. Looking forward to seeing where this journey takes us together.”

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More About GRM Overseas’ FMCG Products

Founded in 1974, GRM Overseas is one of the leading exporters of basmati rice in India. They have come a long way from being a rice manufacturing and trading house to a leading consumer staples organisation. The brand now exports premium basmati rice to over 42 countries. They have a wide range of products like rice, atta, spices, and even biryani kits that are available in various international markets.

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With this association with Salman Khan, GRM Overseas hopes to deliver its premium, nutritious products to a wider market.

Cover Image Courtesy: Instagram/beingsalmankhan & Supplied

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