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Imdad Sweets: Dubai’s Jalebi King Shares How He Made It Big In Dubai | Stories From Dubai S1 E4

This is the story of a 30-year old humble eatery in Naif street, which sells the crispiest Jalebis in Dubai. The shop sells about 28-30 kgs of Jalebi every day and on Fridays it touches 70-80kgs. Back in 1987, Jalebi was sold for AED 4 per kg. Today it is AED 25 per kg. Watch to know more about their story.

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Vaishnavi Venkataraman: Research, science labs and of course nerdy glasses – that’s what my life was all about until I finally woke up to realise how much I loved food, travel and telling tales. A chai addict, a moody writer and mother to a smallie, my journey as a writer began with The Times of India. And now, here I am in Dubai pursuing my passion and exploring a new city, all in one go!
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