When it comes to wine in India, very few names stand out as brightly as Sonal C Holland. Her title as the only Master of Wine in India not only reflects her expertise but also her years of dedication, passion, and resolve. Here in India, Sonal has been leading the way as wine continues to find its place at the table. Recently, we had the chance to interact with her about her journey and her vision for how India’s drinking culture is evolving.
From Corporate Life To Wine Pioneer
Sonal’s journey into wine wasn’t a straight path. Even before she became a Master of Wine, she had a successful corporate career with a seven-figure salary. Yet, something was missing. She felt the pull of her true calling: wine.
“While pursuing the Master of Wine title, I couldn’t find good mentorship and learning opportunities in India. As a result, I had to travel abroad frequently to attend seminars and wine tastings. This meant staying away from my home and family for months at a stretch. Being apart from my toddler daughter for my studies was the hardest part of this journey. Thankfully, my husband and parents were equally invested in my goal and held the fort in my absence. I couldn’t have achieved this title without their support,” she recalls.
Her boldest move was betting on a largely unexplored industry in India. “Wine was considered a drink for the elite when I started, and most consumers felt intimidated by it. However, where others saw a risk, I saw a huge opportunity. I was confident that wine would flourish in India… Taking a futuristic stance, I went to London to study wine formally for ten years and eventually became a Master of Wine, thus building my career on a solid foundation of knowledge.”
Sonal’s persistence paid off. Today, she is recognised globally as a thought leader in wine and spirits, influencing education, consumer awareness, and premium experiences in India. Her newly launched book, One In A Billion, is a memoir of this journey to turning her dreams into reality.
How India’s Palates Are Changing
Sonal believes India’s drinking culture is evolving faster than many realise. “I think it’s the consumers who are setting the trends, and experts follow their lead! In India, we are seeing a growing affinity towards beverages that offer variety in style and taste, such as craft beers, gins, innovative cocktails, and wines. Wines and spirits are also moving up the premiumisation curve.”
She notes that expensive Scotch or Champagne at Indian weddings and special occasions reflects rising standards of living. Affluent consumers are also seeking immersive experiences, like tasting dinners or exclusive events where premium wines like Grand Cru Classé Bordeaux or Super Tuscans are paired with thoughtful cuisine.
“Our events arm, SoHoWines, often hosts high-end, exclusive dinners with limited seating. There’s a growing interest among affluent consumers for immersive wine experiences that offer indulgence and help expand their social circle,” she explains.
Will Wine Become Part Of Everyday Life In India?
One of the most interesting questions is whether wine will become an everyday drink in India, as it is in Europe. Sonal is optimistic. “India is steadily moving in that direction. As more Indians travel abroad for work, study, or leisure, they’re being exposed to global wine culture, and they bring that curiosity back home. Wine’s softer image and perceived health benefits appeal to a new generation of drinkers, especially health-conscious millennials and women. Unlike spirits, wine feels more inclusive and fits comfortably into family dinners, celebrations, and even quiet evenings at home.” She believes that even though our culture hasn’t adapted to it as much yet, we’re certainly on the right track.
Education Is The Key To A Strong Career
For Sonal Holland, education has always been central to shaping India’s wine and spirits industry. She emphasises the importance of globally recognised courses such as WSET.
“I cannot emphasise enough the importance of education for those who want to build a career in the wine and spirits industry. These courses not only help professionals access better opportunities but also expand the scope of employment to establishments outside of India. We are glad that the Sonal Holland Academy has been at the forefront of creating awareness regarding the relevance of these certifications while making world-class wine and spirit education affordable and accessible,” she says.
The Holland House: A New Chapter In Wine Tourism
Sonal’s vision goes beyond education. She recently launched The Holland House, an ultra-luxurious homestay in Nashik designed to combine global wine culture with exceptional Indian hospitality.
“The Holland House offers a unique blend of luxury holiday experiences and global wine culture with exceptional Indian hospitality. It’s a place where people could truly unwind in style. We’ve added thoughtful touches like a heated pool, surround sound music system, BBQs under the stars, and outdoor movie nights that make a big difference in your stay. Everything is planned with care, so guests can indulge themselves while making great memories,” she explains.
And of course, wine is paired thoughtfully with food. “The Holland House offers an impressive selection of international and domestic wines that can be enjoyed with a number of dishes from our delightful and diverse food menu, which is a mix of European, Asian and Indian cuisine,” she says. Sonal recommends:
- Aloo Tikki with French Chablis – “The crisp acidity and minerality of Chablis cut through the richness of the tikki while balancing its spice.”
- Paneer Butter Masala with Jeera Rice and Spanish Garnacha – “Garnacha’s juicy red fruit and subtle spice lift the creamy tomato-based gravy.”
- Gajar Halwa with German Riesling – “The mild sweetness complements the dessert while its zingy acidity offers respite from the richness.”
- Her ultimate Indian pairing: “A creamy, flavourful dal makhani with a high-quality Merlot from Saint-Émilion.”
Mindful Drinking And Social Responsibility
For Sonal Holland, wine is more than an indulgence; it’s also about responsibility. She says, “I always advocate moderation to my million-strong social media following. Our videos on responsible drinking etiquette, like ‘4 Ways To Refuse A Drink,’ have gone viral on Instagram.” She emphasises the need for wine and spirits brands to deliver the message of moderation in their communication clearly. She considers powerful storytelling and instructional content to be the perfect tools to promote responsible drinking.
Words Of Wisdom For Aspiring Women In The Industry
Sonal is also a champion for women in wine and spirits. “Over the years, I’ve seen the number of women working in the Indian wine and spirits industry across various roles grow significantly, and I believe it will continue to rise. I encourage young Indian women to act upon their ideas, because if they don’t, someone else will. Not every idea will succeed, but each one is a step towards something that will. And above all, invest in yourself as it pays the highest return. Keep upgrading your knowledge, honing your skills, enriching your experiences, and showing up as your best self.”
Sonal C Holland is more than a Master of Wine. She is a visionary shaping how India drinks, learns, and celebrates alcohol. Through education, curated experiences, and advocacy for moderation, she is creating a culture that is inclusive, aspirational, and globally respected. Her journey is a story of passion, persistence, and purpose, a true inspiration for anyone seeking to carve their own path.
Cover Image Courtesy: Supplied and amã Stays & Trails/Website
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