The next time you pick up a packet of milk, a block of cheese or a tub of butter from your neighbourhood grocery store, you might notice a new symbol on its packaging. The Food Safety and Standards Authority of India (FSSAI) has introduced a standardised blue-and-white milk drop logo that will soon become mandatory on milk and milk products sold across India. The new rule will come into effect on July 1, 2028, and is aimed at making it easier for consumers to identify dairy products while shopping.
What Does The New FSSAI Milk Drop Logo Look Like?
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The new logo features a white milk droplet placed inside a blue square. According to The Times of India, under the Food Safety and Standards (Labelling and Display) Second Amendment Regulations, 2026, all milk and milk products, including composite milk products, will have to carry this identification mark on their packaging.
This means the logo will not be limited to milk packets alone. Products such as butter, cheese, curd, paneer and other packaged dairy products covered under the regulations will also have to display it. The mark will appear on the principal display panel, which is essentially the main front-facing section of the packaging.
For you all, the biggest takeaway is that identifying milk and milk-based products could become easier. With different brands using different packaging designs, the standardised symbol will give consumers a common visual cue to look for when buying dairy products.
According to reports, the move is also intended to improve consumer awareness of the regulatory identity of milk and milk products and make relevant information on packaging easier to recognise. So, whether you’re picking up milk for your morning chai, butter for breakfast or cheese for a sandwich, the same blue-and-white mark will help identify products belonging to the dairy category.
However, there is one important thing consumers should know. The logo is an identification mark, not a quality certification or a guarantee that a product is premium, purer or healthier than another. It is meant to bring uniformity to dairy labelling, not rank products based on their quality.
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How Big Will The New Milk Logo Be On Packaging?
FSSAI has also specified minimum size requirements for the logo, depending on the area of the principal display panel on the packaging. The new regulations were notified in November 2026 and will come into effect on July 1, 2028. This gives dairy manufacturers time to update their packaging and ensure that their products comply with the new labelling requirements.
The size requirements aim to ensure the logo remains clearly visible on different packaging sizes:
- Up to 100 sq cm: Minimum logo size of 6 mm.
- Above 100–500 sq cm: Minimum logo size of 8 mm.
- Above 500–2,500 sq cm: Minimum logo size of 12 mm.
- Above 2,500 sq cm: Minimum logo size of 16 mm.
Also Read: Starting A Food Business In India? FSSAI To Help You Navigate Safety Rules & Approvals
Let us know your thoughts on this in the comments.
Cover Image Courtesy: Instagram/fssai_safefood & Canva Pro/margouillatphotos (representative image)
FAQs
What is the new milk drop logo introduced by FSSAI?
It is a standardised identification mark featuring a white milk droplet inside a blue square, which will be displayed on milk and milk product packaging.
When will the new FSSAI milk logo become mandatory?
The new logo will become mandatory from July 1, 2028.
Which products will carry the new milk logo?
Milk, butter, cheese, curd, paneer and other milk and composite milk products covered under FSSAI regulations will have to carry the logo.
