When you think of Scotch whisky, you probably picture a golden or amber liquid that is full of colour and flavour. But what if you knew that whisky could be completely clear without losing its flavour? Chivas Regal has done just that with its latest product, Chivas Regal Crystalgold. This spirit is here to fundamentally change the way we think about whisky.
Chivas Regal Crystalgold, The World’s First Crystal-Clear Scotch
In October 2025, Crystalgold, a true innovation, was unveiled, and its face is none other than the Formula One driver Charles Leclerc. It’s clear in appearance but bold in flavour. While the spirit looks like vodka or gin, it drinks like a smooth, oak-aged Scotch.
What makes Crystalgold so unique is its filtration process. Chivas Regal’s master blenders have spent years experimenting, and the result is a technique that removes colour but keeps the flavour intact. So, while the liquid looks strikingly transparent in the glass, every sip carries the unmistakable depth, richness, and smoothness of Chivas.
Sandy Hyslop, the brand’s legendary Master Blender, says it best: “Innovation should enhance tradition, not erase it. Crystalgold preserves everything people love about whisky but shows it in a way you’ve never seen before.” This means you get the clarity and freshness of a clear spirit but the soul of a dark, aged one. It’s truly the best of both worlds.
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A Drink For Every Occasion
Chivas Regal Crystalgold is not just about looking different; it’s about drinking different. Whisky lovers can enjoy it neat or on the rocks, but it’s also designed for mixability. Want something refreshing for a sundowner? It works beautifully in cocktails. Want something classic and bold? It still has that classic whisky flavour.
Charles Leclerc symbolises accuracy, planning, and progressive creativity. He is known for his incredible skills on the Formula 1 track and his love of chess off it, showcasing the concept of staying one step ahead. And that exact spirit also describes Chivas Regal’s blending strategy.
Leclerc himself explains: “Chivas Regal Crystalgold is about pushing boundaries while staying true to your roots. It mirrors the way I approach racing and chess — with respect for tradition, but always with a fresh perspective.”
The release of Crystalgold comes at the right time. Today’s drinkers are looking for something lighter, fresher, and more versatile. According to Chivas Regal, nearly three-quarters of consumers want spirits they can enjoy from afternoon to evening without feeling too heavy. Crystalgold is designed exactly for that; it’s a completely new way to enjoy Scotch.
Nick Blacknell, Chivas Regal’s Marketing Director, sums it up: “Crystalgold isn’t just another launch. It’s a breakthrough in flavour and innovation. It’s a spirit that can excite long-time whisky lovers while inviting a whole new generation to discover Chivas in a fresh way.”
Imagine sipping something that looks like no whisky you’ve ever seen before, yet tastes exactly like the smooth, oak-aged craft you’ve always loved. That’s Chivas Regal Crystalgold.
Cover Image Courtesy: Supplied
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