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Why Is Black Jalebi A Must-Try Sweet When Visiting Madhya Pradesh?

Black jalebi, also known as mawa jalebi, is a popular sweet in Madhya Pradesh, known for its dark colour and rich flavour.

by Tanvi Shrivastava
Why Is Black Jalebi A Must-Try Sweet When Visiting Madhya Pradesh?
Cover Image Courtesy: Pixabay

If you think jalebi is always bright orange, Madhya Pradesh has a version that may surprise you. Known as black jalebi or mawa jalebi, this deep-brown sweet is especially associated with Burhanpur in the state’s Nimar region. It keeps the spiral shape, but its colour, texture and flavour make it a different experience. Scroll down to learn more about this sweet.

What Is Black Jalebi & Why Is It Famous?

According to the Burhanpur district administration, the sweet was known as Kali Jalebi before Independence and is now recognised as Burhanpuri Mawa Jalebi. Madhya Pradesh Tourism lists it among the specialities visitors should try in the city.

The biggest difference lies in the batter. Unlike regular jalebi, generally made with refined flour, this version uses mawa, or khoya, made by reducing milk until it thickens. Madhya Pradesh Tourism describes a preparation in which mawa is mixed with arrowroot before being shaped and deep-fried. The Burhanpur district website also mentions a fermented batter with mawa, sandalwood powder and rose water, which give the sweet its distinctive flavour and fragrance.

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After frying, the spirals are dipped in sugar syrup. The result is a thick, dark-brown sweet with a crisp exterior and a soft, dense centre. Its richness makes it closer in taste and texture to gulab jamun than to a light, crunchy jalebi.

Where To Try It In Madhya Pradesh

Burhanpur or Jabalpur in Madhya Pradesh are the two cities to look for the sweet in their home setting. The city’s food culture reflects local and Mughlai influences, and its official tourism page recommends Burhanpuri jalebi and mawa jalebi to visitors. Depending on the shop, you may find it listed as black jalebi, Kali Jalebi, khoya jalebi or mawa jalebi.

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Enjoy it on its own while fresh, or pair it with milk or rabri, as suggested by the district administration. This is not simply a darker take on a dessert. Its milk-based preparation gives it a richer bite and a distinct regional identity. If your Madhya Pradesh itinerary takes you to Burhanpur, make room for this sweet speciality. It offers a delicious way to discover a lesser-known part of the state’s food story.

Have you ever had Mawa Jalebi?

Cover Image Courtesy: Pixabay

FAQs

What is Black Jalebi?

Black jalebi—also known as mawa jalebi or khoya jalebi—is a unique variation of the traditional Indian sweet.

Is jalebi very unhealthy?

Yes, jalebi is considered very unhealthy when eaten regularly or in large amounts.

What is Khoya jalebi made of?

Khoya jalebi (also known as mawa jalebi) is made from a rich dairy and flour batter that is deep-fried into spirals and soaked in a warm sugar syrup.

Tanvi Shrivastava | Sub-Editor

Tanvi Nalin Shrivastava is a Sub-Editor at Curly Tales with 5 years of experience in digital journalism and content creation, with expertise spanning beauty, food, travel, fashion and entertainment. She holds a Master’s degree in Communication and Journalism from the University of Mumbai. When she’s not working, you’ll probably find her reading, talking to the camera or just binge-watching rom-coms.

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First Published: November 12, 2026 1:00 PM