Imagine standing inside a packed SOCIAL outlet. The music is loud, the lights are flashing, and everyone around you is holding a shot glass. And somewhere else in the city, and even in another city, thousands of people are doing the exact same thing. Then, at precisely the same time, 3,523 people take a shot. On February 10, 2026, Badshah’s premium vodka brand, Shelter 6, achieved just that, breaking the previous record for the largest simultaneous shot moment.
Badshah’s Shelter 6 Vodka Creates World Record
The historic event was held at 20 SOCIAL locations in Pune and Mumbai. It wasn’t limited to just one big party in one location. Instead, it was a coordinated, multi-venue experience. Badshah led the moment live from SOCIAL Dadar. The action from Dadar was streamed in real time to 19 other SOCIAL hotspots.
So whether you were in Andheri, Lower Parel, Vashi, or Pune, you were part of the same countdown. When the clock hit zero, 3,523 partygoers lifted their Shelter 6 shots together, creating a new global benchmark in nightlife history. It wasn’t just a party. It was a synchronised cultural moment.
Shelter 6 was released in October 2025 and was co-created by Cartel Bros. and entertainment legend Badshah. The vodka, made from six-times-distilled Russian spirit, has no added sugar or additives and is incredibly smooth. The experiences that surround the spirit, however, are what really set Shelter 6 apart.
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A Personal Milestone For Badshah
For Badshah, the night meant more than headlines. He shared that Shelter 6 is deeply personal to him. It’s something he built from scratch. Standing at SOCIAL Dadar and watching thousands of people across two cities participate in one shared moment was emotional and powerful. At its core, he said, Shelter 6 is about community and creating memories people won’t forget.
Pulling off a perfectly timed activation across 20 venues and two cities is no small task. It calls for technology, crowd control, coordination, and exact timing. But beyond the logistics, this moment reflects the growing ambition of India’s nightlife and premium spirits industry.
“It’s more than just numbers,” said Mokksh Sani, co-founder of Cartel Bros. and founder and CEO of Living Liquidz Group and Mansionz. To him, it represents creativity, scale, and cultural impact. It shows what happens when lifestyle, entertainment, and community come together.
Shelter 6 has pulled off India’s largest simultaneous shot moment, setting a bold new standard.
Cover Image Courtesy: Shelter 6 Vodka/Instagram