Prada, the Italian fashion house, has done it again! After Kolhapuris, the brand seems inspired by India once more. Prada has launched an all-new perfume inspired by our favourite beverage: chai! Yes, you read that right. We drink chai every day, but now it seems people can spritz the aroma all over themselves, too. Here’s more on this.
Prada Beauty Launches Chai-Inspired Perfume
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Prada Beauty recently took to their Instagram handle for a big reveal. The brand, known for its luxurious products, has launched a new fragrance that is creamy, spiced, intense, and subtle. It is a new chapter in their Les Infusions Collection, called Infusion de Santal Chai. We can hardly believe our eyes, our most-loved beverage now comes in a luxurious bottle!
The perfume is priced quite high. On their website, Prada has listed a 100ml bottle for $190 (approximately ₹17000). According to the site, the fragrance is likely woody or milky, with key notes of spicy chai latte accord, creamy joys of sandalwood, citrus, and musk. The new Prada Infusion de Santal Chai is described as a unisex fragrance, creating a warm and cosy scent, lifted by fresh citrus and cardamom. It’s safe to say that our elaichi wali chai has received a luxurious upgrade.
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Elaichi Chai Now In A Bottle
The Prada Santal Chai perfume comes in an engravable bottle, giving it a sophisticated and timeless touch. While many foreigners might find this amazing, Indians are surprised. Imagine a perfume that smells of chai and elaichi! You would be walking all day, dreaming of a hot cup of tea.
Netizens flooded the comment section with reactions like, “Prada, are you okay?” while another wrote, “Indian chai, so interesting.” One comment read, “Literally, why?” On the other hand, many Prada followers expressed interest in trying the chai perfume. You would like to know that this isn’t the first time Prada has drawn inspiration from India. Last year, the brand faced heavy backlash for selling sandals resembling Kolhapuris at sky-high prices.
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So, would you dare try the new Prada chai perfume?
Cover Image Courtesy: Prada Beauty/ Website and Canva Pro/ JulijaDmitrijeva