For decades, we’ve all heard the iconic tagline: “Melody itni chocolaty kyun hai?” Now, the beloved toffee is getting a flavour makeover. Parle has introduced a limited-edition Tiramisu variant of its iconic Melody toffees, celebrating the friendship between India and Italy. Here’s everything you need to know about the new flavour and where you can get your hands on it.
Melody Itni Tiramisu-y Kyun Hai?
Remember the viral Modi-Meloni “Melodi” moment from May this year? During his visit to Italy, Prime Minister Narendra Modi gifted Italian Prime Minister Giorgia Meloni a pack of Melody toffees, turning a simple exchange into one of the internet’s favourite moments.
Soon after, PM Meloni shared the exchange on Instagram. Holding up the toffees with a smile, she told her followers, “Prime Minister Modi brought us a gift, a very, very good toffee, Melody,” before the two leaders shared a laugh. She simply captioned the post with a thank you. The video quickly went viral, sparking a frenzy for the iconic candy, with Melody toffees selling out in stores and online.
Now, Parle is cashing in on that viral moment with limited-edition Tiramisu-flavoured Melody toffees. According to The Economic Times, the special-edition packaging carries a message celebrating the friendship between India and Italy—a clear nod to the diplomatic exchange that unexpectedly turned the decades-old toffee into an international talking point.
Also Read: After PM Modi’s Viral “Melody” Moment, ₹1 Toffee Gets Sold Out On Blinkit, Zepto & Instamart!
Classic Toffee Gets An Italian Makeover
The limited-edition Melody Tiramisu toffees come with a special “Celebrating India-Italy Friendship” message on the packaging, inspired by the viral Modi-Meloni exchange. The tiramisu flavour is a nod to one of Italy’s most iconic desserts, tying the launch to the diplomatic moment.
Now, if you want to try these toffees too, they are available only on Blinkit. Parle has not announced a wider retail launch, and the toffees will be available for a limited period of two months. So, go ahead and order yours to see if we can say – Melody Itni Tiramisu-y Kyun Hai? Or not!
Also Read: Inspired By PM Modi & Meloni, THIS Delhi Spot Has A Melody Gelato Called ‘Modi Ji’s Melody’
Cover Image Courtesy: Instagram/narendramodi & website/blinkit
FAQs
Why has Parle launched Melody Tiramisu toffees?
Parle introduced the limited-edition Melody Tiramisu toffees to celebrate the friendship between India and Italy, inspired by the viral Modi-Meloni "Melodi" moment.
Where can I buy Melody Tiramisu toffees?
The limited-edition Melody Tiramisu toffees are currently available exclusively on Blinkit.
What inspired the Melody Tiramisu flavour?
The flavour was inspired by Italy's iconic dessert, tiramisu, and the viral exchange in which PM Modi gifted Melody toffees to PM Meloni.
