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Ram Mandir Prasad On Amazon? E-Commerce Platform Fined ₹1 Lakh For Selling Ordinary Sweets As Prasad

Ram Mandir Prasad

Cover Image Courtesy: Ram Mandir, Wikipedia/ Prime Minister's Office and Canva Pro/Highviews (Representative Image)

The Central Consumer Protection Authority (CCPA) has now fined Amazon Seller Services Private Limited for selling ordinary laddoos and other sweets as “Shri Ram Mandir Ayodhya Prasad”, without any approval from the Ram Temple Trust. Here’s what we know about this development so far.

CCPA Fines Amazon ₹1 Lakh Over Ram Mandir Prasad Listings

According to India Today, CCPA has now ordered Amazon to pay a ₹1 lakh penalty within 15 days. The authorities found that sweets sold under the ‘Bihari Brothers’ brand by Chandu Trading Company were being marketed as Ayodhya Ram Temple prasad without any approval from the Shri Ram Janmabhoomi Teerth Kshetra Trust.

These products included Ghee Laddoos, Khoya Laddoos, Boondi Laddoos and cow’s Milk Peda. Reportedly, they were listed with descriptions which read, “Shri Ram Mandir Ayodhya Prasad” and “Lord Ram’s blessings”. Many people who thought they were genuine prasad from the mandir might have bought them as well.

Also Read: In A First, Ujjain’s Mahakaleshwar Temple To Serve Idli-Sambar Prasad To Devotees On These Days

Amazon Told Not To Sell Ordinary Sweets As Temple Prasad

According to India Today, CCPA officials believe that reading these labels on ordinary sweets can mislead many devotees. They would naturally assume that the products are genuine. Moreover, commercial use of the Ram Mandir’s name without permission could also hurt the religious sentiments of millions of people.

Amazon has apparently been directed not to allow products to be listed using terms such as “prasad”, “mahaprasad” or “bhog” in the name of 10 major religious institutions without proper permission. These include Ram Janmabhoomi, Tirupati Devasthanam, Mata Vaishno Devi and Puri’s Jagannath Temple. The decision also aims to prevent sellers from using the names of major temples to market ordinary products or sweets.

Also Read: At 51 Ft, Canada Inaugurates North America’s Tallest Lord Rama Statue, Inspired By Ayodhya’s Ram Mandir

So, if you come across sweets being sold as prasad from any of these temples on Amazon, make sure you check whether they have the approval or not. Many people often fall for ordinary products thinking they are genuine. 

Cover Image Courtesy: Ram Mandir, Wikipedia/ Prime Minister’s Office and Canva Pro/Highviews (Representative Image)

FAQs

Why has CCPA fined Amazon?

CCPA fined Amazon ₹1 lakh for allowing ordinary sweets to be sold as Ram Mandir prasad.

What do we get in Ram Mandir’s prasad?

Visitors at the Ram Mandir in Ayodhya often get sealed packets containing elaichi dana, dried coconut and even ghee mawa laddoos during special occasions.

Is Amazon selling Ram Mandir prasad?

Ashmeet Guliani: Ashmeet Guliani is a Content Writer at Curly Tales with over three years of experience writing about food, travel, fashion, and lifestyle. With a B.Sc in Home Economics from the University of Delhi, her interest in reading and writing led her to pursue a career in writing. In her free time, she explores cafes, browses bookstores, listens to Hindi retro songs, and watches K-dramas!