One of the most popular Japanese convenience store chains, Lawson, is all set to expand into India. The company plans to establish a local subsidiary within fiscal 2026, which ends in February 2027. Read on to know more about the store launch.
Lawson To Launch In India
After seeing high growth chances in the world’s most populous country. The Japanese convenience store chain Lawson is all set to launch in India, with its first store scheduled to open in Mumbai in 2027. According to The Asahi Shimbun, the company plans to expand to 100 outlets in India by 2030.
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What Is Lawson Known For?
Founded in 1939 in the United States as a dairy store brand and later established in Japan in 1975, Lawson is known for its ready-to-eat meals, onigiri, bentos, karaage chicken, desserts, coffee machines, ticketing services, and even bill payments. Lawson also runs premium sub-brands like ‘Natural Lawson’, which focuses on health-conscious food.
4 Reasons Why You Should Be Excited About It
1. Exclusive Anime & Pop-Culture Collaboration
Lawson is known for its unique cultural weight. The stores frequently collaborate with major franchises, offering limited-edition merchandise, themed food packaging, lottery-style Ichiban Kuji prizes, and in-store campaigns.
2. Themed Stores And Big Film Promotions
There are many special series, such as One Piece, Attack on Titan, Demon Slayer, Love Live and many others that have collaborated with Lawson over the years. Not only this, but Lawson also collaborates with big film releases and promotes them with store interiors covered in character art and exclusive goods.
3. Potential For Events And Ticketing Culture
Lawson Japan also functions as a ticketing hub through the Loppi terminal system that allows customers to purchase tickets for concerts, anime events, stage plays, and exhibitions, making the store one of the best pop-culture stops.
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4. A Real Taste Of Japanese Everyday Retail Culture In India
With the Lawson India launch, the store will roll out similar collaborations. We can expect more Japanese everyday retail culture that many Indian anime fans have only seen in anime and manga.
The first step of the launch procedure is to open the five stores in Mumbai by next year. The rest will depend on the growth opportunities post the store launch.
Are you excited for the Lawson launch in India? Let us know in the comments below.
Cover Image Courtesy: Unsplash/Olegs Jonins
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