From pop icons to rap superstars, India’s live music scene is booming! Over the last couple of years. India is fast emerging as a global concert destination, with more and more international artists choosing to perform here for their tours. These concerts draw huge crowds and boost travel, hospitality, and tourism around major cities, and Mumbai has emerged as one of the biggest musical tourism hotspots. As per Agoda’s latest data, concerts by international artists are driving a rise in domestic travel in Mumbai, firmly positioning the city as a hub for music-led tourism.
Concerts Drive More Domestic Travel To Mumbai
According to Agoda’s data, between February and July 2025, hotel searches in Mumbai spiked during concert dates compared to the weeks before. For Travis Scott’s Circus Maximus Tour, which is scheduled for November 19, the digital platform noted a 110% increase in accommodation searches in Mumbai.
During singer-songwriter Enrique Iglesias’ shows on October 29 and 30, they recorded a 160% rise, while US singer-songwriter Akon’s 16 November performance registered 20% growth in domestic accommodation searches for stays in Mumbai.
Commenting on this, Gaurav Malik, Country Director for the Indian Subcontinent and Indian Ocean Islands at Agoda, said, “Mumbai’s live music calendar is more diverse than ever, attracting fans from across the country to experience global artists in world-class venues. The data shows a clear link between major concert announcements and travel interest, pointing to a healthy future for music-led tourism in the city.”
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India’s Rise As A Global Concert Destination
In recent years, India has emerged as a favourite destination for many global artists. Mumbai is one of the most loved cities, and this surge follows the landmark Coldplay concerts in January 2025. It drove a staggering 3,300x spike in domestic accommodation searches on Agoda compared to the week before the announcement. Now, with more and more major names across a variety of musical genres scheduled to perform in the city, Mumbai is emerging as a key player on the global live music circuit.
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Are you attending any of these concerts in Mumbai? Let us know in the comments.
Cover Image Courtesy: Instagram/@enriqueiglesias