This year’s Valentine’s Day saw some interesting orders on Instamart. The trend showed how people celebrated the day of love by sending chocolates, roses, and curated gifts to their partners. From 1,042 chocolates ordered per minute to increased searches for beautiful red roses, here’s how couples celebrated February 14 this year.
Valentine’s Gifting Searches Surge 10X On Instamart
Apps like Instamart can be a last-minute solution for not just festivals but also special days like Valentine’s Day. On this occasion, the e-commerce app revealed that it witnessed a blockbuster run-up to the day of love. In the week leading up to February 14, the platform saw a 10X surge in Valentine’s gifting searches.
People searched for roses, heart-shaped chocolates, and curated gift hampers well in advance for their loved ones. You would be surprised to know that searches for jewellery, greeting cards, and plush toys grew up to 10X year-on-year. Nearly half of all Valentine’s Day carts were placed as ‘Orders for Other’ (OFO). This means that every second order was sent directly to someone else.
High-Spend Order From Kolkata Steals The Show
Now let’s talk about more interesting trends on Instamart this Valentine’s Day. At midnight on February 14, chocolates hit their sweetest high with 1,042 orders per minute. People ordered not just plain chocolates but also dark, nutty, fruity, and more. You would be surprised to know that one user from Kolkata ordered products worth ₹25,000! It was the highest single order this Valentine’s Day. The cart included premium dark chocolates, milk chocolates, curated gift packs, and more. Hyderabad and Delhi followed with significantly high-spending orders.
Searches for roses also surged 10X compared to the week before Valentine’s Day. On Teddy Day, teddy orders jumped 568% year-on-year. Apart from this, bath, body, and makeup products also dominated Valentine’s carts. A customer in Cuttack spent ₹15,093 on makeup in a single order, while a shopper in Surat ordered ₹10,845 worth of bath, body, and hair care products. It seems people were high on self-care this love week.
Searches in the sexual wellness category also showed a more modern definition of Valentine’s Day celebrations. Talking about cities, Bengaluru topped Valentine’s Day gifting charts, followed closely by Delhi, Mumbai, Hyderabad, and Chennai.
Also Read: Valentine’s Day Special: 5 Power Couples Building Delicious Food Empires Together
What did you order the most on Instamart this Valentine’s Day?
Cover Image Courtesy: Canva Pro/ KAIRONVOSS and DebraCarrPhotography
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